How Often to Post on Social Media in 2024

Strength Matters

In today's episode, dive into the whirlwind world of social media with James Breese, Josh Kennedy and Andrew Wallis. Whether you're a seasoned digital marketer or a business owner trying to crack the code of social media in 2024, this episode unpacks the latest research on posting frequency across platforms to maximize your reach and engagement. Press play to unravel the mysteries of social media success and learn practical strategies to dominate your digital presence without burning out.

Timeline Summary:

• [00:01:04] Ideal Posting Frequency for X (Twitter)
• [00:03:24] Instagram Strategy for 2024
• [00:04:24] TikTok's Demand for Content
• [00:05:11] YouTube Content Strategy
• [00:06:17] The Enigma of Facebook Posting

Key Takeaways:

1. The Importance of Frequency: Posting frequency is crucial across all platforms, but it's vital not to overwhelm your audience.
2. Platform-Specific Strategies: Each social media platform has its unique posting frequency for optimal engagement, from X (Twitter) to YouTube.
3. Quality vs. Quantity: While frequency is essential, understanding the balance between quality and quantity is key to leveraging platforms like Instagram and TikTok effectively.
4. Consistency is Key: Choose one platform to start with, focus on consistent posting, and then scale up as feasible.
5. Utilizing a Team: Managing frequent posts across multiple platforms can be overwhelming, highlighting the importance of having a dedicated content team.

Websites and Links Mentioned:

• Strength Matters
• Free Strategy Call

Quotes:
"Understand the frequency of posting right, that's where we're starting." - James Breese
"Post as often as you want on X to see what hits, and then take that good content onto other social media platforms." - James Breese
"Instagram: posts and reels 1-2 times a day, stories 2-4 times a day." - James Breese
"TikTok is a content machine; they want you to post close to three times a day." - James Breese
"YouTube: one short video a day, and one long form video a day, but not within five hours of each other." - James Breese

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Chapter

1. How Often to Post on Social Media in 2024 (00:00:00)

2. Ideal Posting Frequency for X (Twitter) (00:01:04)

3. Instagram Strategy for 2024 (00:03:24)

4. TikTok's Demand for Content (00:04:24)

5. YouTube Content Strategy (00:05:11)

6. The Enigma of Facebook Posting (00:06:17)