Page Speed: What is it and Why Gym Owners Should Care?

Strength Matters

In today's fast-paced digital world, the speed at which your gym's website loads can be the thin line between gaining a new client or losing them to the abyss of the internet. In our latest podcast episode, we delve deep into the importance of page speed for gym owners, unveiling critical insights and actionable strategies to keep your digital storefront racing ahead. This conversation is a treasure trove of knowledge for anyone looking to enhance their online presence and ensure their website stands out in the crowded digital fitness market.

Timeline Summary:

• [00:01:00] Impact of Slow Page Speed
• [00:02:00] Ideal Page Speed Stats
• [00:03:00] Simple Tips for Improving Page Speed
• [00:06:00] Consequences of Slow Websites

Key Takeaways:

1. Page Speed Affects User Engagement: A website taking more than three seconds to load can lose over half its visitors.
2. Mobile Optimization is Critical: Most web traffic is mobile, necessitating a mobile-first design approach for websites.
3. Videos and High-Res Images Slow Down Websites: Simplifying media content on your site can significantly boost page speed.
4. Google Page Speed Insights is a Must-Use Tool: This tool offers immediate feedback on your website’s performance on both desktop and mobile.
5. Content Delivery Networks (CDNs) Can Speed Up Your Site: Services like Cloudflare can distribute your content globally, reducing load times.
6. Slow Websites Affect SEO Rankings: Google prioritizes user experience, ranking faster websites higher.
7. Free Strategy Help is Available: James and Josh offer free strategy calls to help improve your website's speed and performance.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters Free Strategy Call
• Google Page Speed Insights

Quotes:
"Over half the users will click off a website if it takes over three seconds to load." - James Brees"
"Faster pages are more efficient and provide a better user experience." - James Breese
"You have no excuse not to have a website loading at over 90% for mobile." - James Breese
"Simple is better. Check your images and videos to boost site speed." - James Breese
"A slow website is like fighting with your hands tied behind your back." - James Breese

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Chapter

1. Page Speed: What is it and Why Gym Owners Should Care? (00:00:00)

2. Impact of Slow Page Speed (00:01:00)

3. Ideal Page Speed Stats (00:02:00)

4. Simple Tips for Improving Page Speed (00:03:00)

5. Consequences of Slow Websites (00:06:00)