Standing Out in a Sea of Grey with Gee Ranasinha

Success In Mind; Entrepreneurs Self-Improvement Guide

Ep. 341: In this conversation, I'm joined by Gee Ranasinha to discuss the common marketing mistakes made by small business owners, the importance of cohesive marketing strategies, and how to differentiate in a crowded market. Gee emphasizes the need to understand customer insights and shares with us the role of AI in marketing. We also talk about the significance of trust and authenticity in marketing, as well as practical advice for small business owners

Connect with Gee: https://www.linkedin.com/in/ranasinha/

Learn more about Kexino: https://kexino.com/

Show Links:

Work with Teri: www.teriholland.ca/consultation

Connect with Teri: www.instagram.com/theteriholland

Chapters:

00:00 Introduction: The Importance of Differentiation in Marketing

01:15 Meet Gee Ranasinha: Marketing Veteran and CEO of Kexino

02:33 Common Marketing Mistakes by Small Business Owners

02:58 The Pitfalls of Self-Diagnosis in Business

06:32 The Role of a Website in Lead Generation

12:15 The Importance of Cohesive Marketing Strategies

18:41 Understanding Customer Insights for Effective Marketing

27:55 The Emotional Aspect of Marketing

35:43 Experimentation and Creativity in Marketing

36:34 Ask Your Customers: The Key to Effective Marketing Strategy

38:42 Understanding Custom Audience Targeting

39:13 The Importance of Customer Feedback

41:06 Defining Strategy in Marketing

42:57 The Role of AI in Marketing

47:57 Avoiding Marketing Pitfalls

51:56 Rapid Fire Questions

01:01:57 Final Thoughts and Takeaways