Success Story: Howard Schultz, Chairman and CEO of Starbucks

Success Story with Scott D. Clary

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Today we'll take a journey through the remarkable story of Howard Schultz and Starbucks. We'll see how a kid from Brooklyn's housing projects grew up to transform the way the world drinks coffee. We'll explore the highs and lows of Starbucks' growth, from its humble beginnings to becoming a global powerhouse. Along the way, we'll look at how Schultz's childhood experiences shaped his unique approach to business, blending profit with social responsibility.

We'll dive into some of Starbucks' game-changing moves, like offering health insurance to part-timers and free college tuition to employees. But it hasn't all been smooth sailing - we'll also tackle the controversies and criticisms Starbucks has faced. By the end, we'll reflect on what Schultz and Starbucks can teach us about leadership, corporate responsibility, and the evolving role of business in society.

➡️ Sources:

Starbucks Books:

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (1997): https://www.amazon.com/Pour-Your-Heart-Into-Starbucks/dp/0786883561

Onward: How Starbucks Fought for Its Life without Losing Its Soul (2011): https://www.amazon.com/Onward-Starbucks-Fought-without-Losing/dp/1609613821

Other Books:

Working Identity: Unconventional Strategies for Reinventing Your Career by Herminia Ibarra: https://www.amazon.com/Working-Identity-Unconventional-Strategies-Reinventing/dp/1591394139

Grit: The Power of Passion and Perseverance by Angela Duckworth: https://www.amazon.com/Grit-Passion-Perseverance-Angela-Duckworth/dp/1501111108

Leading Change by John Kotter: https://www.amazon.com/Leading-Change-New-Preface-Author/dp/1422186431

The Human Equation by Jeffrey Pfeffer: https://www.amazon.com/Human-Equation-Building-Profits-Putting/dp/0875848419

Good to Great by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996

SuperCorp by Rosabeth Moss Kanter: https://www.amazon.com/SuperCorp-Vanguard-Companies-Innovation-Profits/dp/0307382354

Studies:

Seery, M. D., Holman, E. A., & Silver, R. C. (2010). Whatever does not kill us: Cumulative lifetime adversity, vulnerability, and resilience. Journal of Personality and Social Psychology, 99(6), 1025–1041. https://www.buffalo.edu/news/releases/2010/10/11868.html

Beutel, M. E., Tibubos, A. N., Klein, E. M., Schmutzer, G., Reiner, I., Kocalevent, R. D., & Brähler, E. (2017). Childhood adversities and distress - The role of resilience in a representative sample. PLoS One, 12(3), e0173826. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5351992/

Mumford, E. A., Copp, J. E., & MacLean, K. (2022). Childhood Adversity, Emotional Well-Being, Loneliness, and Optimism: a National Study. Journal of Child & Adolescent Trauma, 15(4), 1133-1146. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9684794/

Benefits of Youth Sports (2020). President's Council on Sports, Fitness & Nutrition Science Board. https://health.gov/sites/default/files/2020-09/YSS_Report_OnePager_2020-08-31_web.pdf

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