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29. Stop the Discounting Trap: How to Book More Without Lowering Prices
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In today’s challenging economy, it’s easy to feel like the only way to keep your calendar full is by lowering your prices. But before you start slashing rates, consider the long-term impact this could have on your business.
Lower prices might attract more bookings in the short term, but they also bring in clients who are more focused on getting a deal than on valuing your work. This can lead to burnout, resentment, and a never-ending cycle of working harder for less.
What if there's a more effective strategy that not only fills your calendar but also allows you to raise your prices?
In this week’s podcast episode, I break down this market-proof strategy in detail.
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