Talking Tourism Episode 103 - Providing a Counter-Experience with Dr. Allison Anderson

Talking Tourism

Dr. Allison Anderson is a data queen with an impressive list of experience in tourism development and marketing. Formerly the Head of Research & Insights at Tourism Tasmania, Alli now connects heart, art and science to produce informed strategy as Founder of Episteme Consulting.

In today’s episode, TICT’s Luke Martin plays right into Alli’s wheelhouse, by asking her to use all of the research at her disposal to extrapolate a forecast for Tasmania’s tourism industry in the current context and moving forward.

Alli gives her insights into growing intrastate markets for Tassie, including Western Australian and Queensland, and the (positive!) impacts that these newer markets have had on average length of stay and average spend per visitor. But, with international borders opening up and overseas destinations beckoning, it’s important that we remain competitive in attracting these markets to Tasmania. Alli unpacks the idea of offering a counter-experience to the grind through our unique wide open spaces, regional experiences, and regenerative tourism offerings.

Alli and Luke also chat about changes to our inbound international markets over the past few years, and consider the visitors that might be best placed to replace a dwindling Chinese market. While the US and UK represent high-yielding and engaged markets to continue to tap into, could Malaysia, Singapore and Indonesia be the next frontiers for Tasmanian tourism? Alli believes that the future looks bright for our industry, and provides her recommendations for focus areas to businesses looking to make the most of tourism’s comeback.

Today’s episode is brought to you by our partner, VXT. VXT is a purpose-built organization with one purpose – to train a hospitality and tourism workforce to deliver the Tasmanian experience. VXT offers an array of industry-led, outcome-focused training courses both online and around Tasmania. Thanks to VXT for their generous support of TICT and for helping to make this episode of Talking Tourism possible.

Tourism Industry Council Tasmania
TICT is the peak industry body for the Tasmanian tourism industry.
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