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Navigating B2B Marketing Landscapes with Nathan Yeung - 116
Manage episode 433006227 series 3397496
Konten disediakan oleh Brandon Amoroso. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Brandon Amoroso atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of the D2Z Podcast, Brandon Amoroso sits down with Nathan Yeung, the fractional CMO at Find Your Audience, to delve into the intricacies of B2B marketing from an operational standpoint. With years of experience consulting for both startup and established companies, Nathan shares his unique journey from finance to marketing, offering a pragmatic approach to tackling the marketing challenges faced by businesses across Canada.
Here's what you'll learn:
π From Finance to Marketing: Discover how Nathan's unique journey shapes his marketing tactics.
βοΈ Operational vs. Creative Marketing: Explore why operational skills trump creative ones in marketing effectiveness.
π Big vs. Small Company Dynamics: Learn strategies for tackling marketing challenges across various business sizes.
ποΈ Building a Marketing Agency: Key lessons on refining and scaling agency services.
π€ Role of a Product Marketer: Understand how this crucial position connects product features with market needs.
π Network Effects: Tips on using community influence to boost brand visibility and trust.
Timestamps
ποΈ Introduction and background of Nathan Yeung (00:00:12)
π Transition from finance to marketing (00:00:40)
π’ Experiences with large companies like Constellation Software (00:01:26)
π Marketing in startups vs. large companies (00:02:47)
π Importance of product marketers in B2B SaaS (00:07:21)
π Building and scaling a marketing agency (00:14:50)
π The power of network effects in marketing (00:21:32)
Nathan Yeung
LinkedIn - https://www.linkedin.com/in/yeungnathan/
Find Your Audience - https://www.findyouraudience.online/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
Chapter
1. Navigating B2B Marketing Landscapes with Nathan Yeung - 116 (00:00:00)
2. The Gen Z Approach to Marketing (00:00:02)
3. Business Growth Through Strategic Focus (00:11:18)
4. Building Network Effects in B2B SaaS (00:18:01)
127 episode
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