The Secrets of Amazon Advertising with Elizabeth Greene - 117
Manage episode 434203380 series 3397496
In this episode of D2Z, Brandon Amoroso sits down with Elizabeth Greene, co-founder of Junglr, an Amazon agency known for its innovative advertising strategies that boost sales for Amazon sellers. From her early days as a homeschooling mother of six to spearheading a thriving agency, Elizabeth shares her journey into the world of e-commerce, detailing the trials and triumphs of advertising on Amazon.
Here's what you'll learn:
π Transitioning from Home Life to Business: Discover how Elizabeth Greene transitioned from being a stay-at-home mom to launching a successful Amazon-focused agency.
π Strategies for Amazon Advertising: Gain insights into effective advertising strategies that enhance organic market share and drive sales.
π Understanding Amazon's Evolving Platform: Learn about the complexities of Amazon's advertising platform and how it's evolved to offer more control and data to sellers.
π Building and Scaling an Agency: Explore the challenges and strategies involved in scaling an Amazon agency and why focusing on a niche service can lead to greater success.
π Remote Team Management: Find out how Elizabeth effectively manages a remote team, ensuring productivity and satisfaction in a distributed work environment.
Timestamps
ποΈ Introduction to Elizabeth Greene (00:00:00)
π©βπ§βπ¦ Elizabeth's Transition from Homeschooling to E-commerce (00:01:11)
π Starting and Scaling an Amazon Business (00:01:35)
π Insights into Retail Arbitrage and Private Labeling (00:02:16)
π Finding Gaps in the Market for Product Development (00:03:15)
π Understanding and Leveraging Amazon Advertising (00:04:22)
π Strategies for Building and Scaling a Remote Team (00:09:27)
πΌ Managing Team Roles and Retention in an Agency (00:14:43)
π Effective Product Strategies on Amazon (00:27:48)
π Importance of Knowing Your Business Numbers (00:33:44)
π How to Connect with Elizabeth and Her Agency (00:36:53)
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/
Mentioned resources
Amazon - https://www.amazon.com/
Junglr - https://www.junglr.com/
Chapter
1. The Secrets of Amazon Advertising with Elizabeth Greene - 117 (00:00:00)
2. Gen Z Perspective on Growing Business (00:00:02)
3. Building Remote Teams for Business Success (00:09:28)
4. Managing Team Growth and Communication (00:19:03)
5. Navigating Changes in Amazon Selling (00:25:55)
121 episode