The Secrets of Amazon Advertising with Elizabeth Greene - 117

The D2Z Podcast

In this episode of D2Z, Brandon Amoroso sits down with Elizabeth Greene, co-founder of Junglr, an Amazon agency known for its innovative advertising strategies that boost sales for Amazon sellers. From her early days as a homeschooling mother of six to spearheading a thriving agency, Elizabeth shares her journey into the world of e-commerce, detailing the trials and triumphs of advertising on Amazon.

Here's what you'll learn:

🚀 Transitioning from Home Life to Business: Discover how Elizabeth Greene transitioned from being a stay-at-home mom to launching a successful Amazon-focused agency.

📈 Strategies for Amazon Advertising: Gain insights into effective advertising strategies that enhance organic market share and drive sales.

📊 Understanding Amazon's Evolving Platform: Learn about the complexities of Amazon's advertising platform and how it's evolved to offer more control and data to sellers.

🛠 Building and Scaling an Agency: Explore the challenges and strategies involved in scaling an Amazon agency and why focusing on a niche service can lead to greater success.

🌍 Remote Team Management: Find out how Elizabeth effectively manages a remote team, ensuring productivity and satisfaction in a distributed work environment.

Timestamps

🎙️ Introduction to Elizabeth Greene (00:00:00)

👩‍👧‍👦 Elizabeth's Transition from Homeschooling to E-commerce (00:01:11)

🚀 Starting and Scaling an Amazon Business (00:01:35)

📊 Insights into Retail Arbitrage and Private Labeling (00:02:16)

🔍 Finding Gaps in the Market for Product Development (00:03:15)

📈 Understanding and Leveraging Amazon Advertising (00:04:22)

🛠 Strategies for Building and Scaling a Remote Team (00:09:27)

💼 Managing Team Roles and Retention in an Agency (00:14:43)

🌐 Effective Product Strategies on Amazon (00:27:48)

📝 Importance of Knowing Your Business Numbers (00:33:44)

🔗 How to Connect with Elizabeth and Her Agency (00:36:53)

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

Mentioned resources

Amazon - https://www.amazon.com/

Junglr - https://www.junglr.com/

Chapter

1. The Secrets of Amazon Advertising with Elizabeth Greene - 117 (00:00:00)

2. Gen Z Perspective on Growing Business (00:00:02)

3. Building Remote Teams for Business Success (00:09:28)

4. Managing Team Growth and Communication (00:19:03)

5. Navigating Changes in Amazon Selling (00:25:55)