Jon Tsourakis on AI, The Recession, and Becoming a Sales-Driven Agency

The Digital Agency Growth Podcast

Becoming a sales-driven agency is about so much more than just client- or customer-centric. It’s about continually looking for all the different things that can be sold within a company and organizing your team for success. This week, episode 171 of The Digital Agency Growth Podcast is about AI, the recession, and becoming a sales-driven agency.
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In this episode of The Digital Agency Growth Podcast, Dan Englander and Jon Tsourakis cover various topics, from the importance of introducing your team to your clients early in the process to actionable steps you can take right now to elevate your sales hiring practices.
Jon Tsourakis is the President of Oyova, a web app and digital marketing agency, recently featured on INC 5000's fastest-growing companies list. He also hosts a podcast, The Climb, produced by the Digital Mastermind, a mastermind group of digital agencies from around the world.
In this episode, Dan Jon discuss the following:

• The recession and what it means for agencies and B2B sales companies.
• The future of sales in regards to developing technologies like AI.
• Shifting to a sales-driven agency model: what it is, what that looks like, and how Jon has done it.
• Critical thinking tests and other tactics for hiring the best salespeople you can find.

Let us know what you think about today’s episode format! Did you like the more relaxed setup? And thanks again to Jon for being a longtime friend of the show and coming on to talk with us again!
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JON:

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Digital Mastermind

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

Chapter

1. Jon Tsourakis on AI, The Recession, and Becoming a Sales-Driven Agency (00:00:00)

2. Switching up the episode format. (00:05:40)

3. What is AI and is what we have now REALLY AI? (00:17:07)

4. The risk of working in a job you hate vs starting your own company. (00:23:19)

5. What is a sales-driven agency and what does it mean? (00:29:19)

6. Taking on work that isn’t in your ‘sweet spot’ (00:32:02)

7. Closing dynamics in the context of a complex B2B sale. (00:37:25)

8. What are you doing to hire better salespeople? (00:41:59)

9. What does the future of your agency look like? (00:47:16)