Lindsay Shearer on Pinterest, Niche-Driven Growth, and Your Agency's Brand Architecture

The Digital Agency Growth Podcast

There's no doubt that having a strong brand is essential for any agency. But what's often overlooked is the importance of having a well-thought-out brand architecture. In this episode, we'll explore what brand architecture is and why it's so important. We'll also provide some tips on how to create an effective brand architecture for your agency.
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In this episode of The Digital Agency Growth Podcast, Lindsay Shearer shares the importance of niching down to be noticed and actionable steps you can take right now to utilize Pinterest to the fullest extent for your business.
Lindsay Shearer is the CEO of Pins 4 Profit + BrandRanx Media + Bankable Digital Agency. Lindsay’s team focus is on running large volume of Pinterest Ads + Organic & mixed with a cross channel SEO strategy for ecom brands. With a background in using digital marketing for mergers & acquisitions & private equity, Lindsay’s team has helped hundreds of brands reach massive growth & scale. Each year she is spending over $35M+ profitably for clients and addicted to the results!
In this episode, Dan and Lindsay discuss the following:

• Building the brand architecture of your agency.
• How Pinterest is still a mostly untapped market for brand advertising.
• Defining recurring revenue and how recurring revenue looks different for every agency.
• Looking at client retention for the ecommerce brand.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/

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CONNECT WITH DAN ENGLANDER:

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Chapter

1. Lindsay Shearer on Pinterest, Niche-Driven Growth, and You Agency’s Brand Architecture (00:00:00)

2. Lindsay’s background in digital marketing. (00:05:17)

3. What makes Pinterest so special? (00:14:24)

4. What are the biggest niches on Pinterest right now? (00:19:25)

5. Where do you feel like you’ve hit the wind-stream of recurring revenue? (00:24:41)

6. How do you know when you’ve hit the limit of your retention? (00:32:25)

7. Developing a course on Pinterest education (00:36:36)