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Konten disediakan oleh Alex Turkovic. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alex Turkovic atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082

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Manage episode 454786178 series 3479744
Konten disediakan oleh Alex Turkovic. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alex Turkovic atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Marley Wagner, a seasoned expert in marketing and customer success, joins the podcast to explore the intersection of digital customer success and cross-functional collaboration. She and Alex discuss strategies for leveraging automation, transforming QBRs, and reimagining customer engagement through data-driven digital programs, all while highlighting the critical link between marketing and CS in driving growth and retention.

Chapters:
00:00 - Intro
03:06 - From Minnesota to Colorado
03:39 - Marketing meets customer success
11:01 - Where digital CS fits within the org
12:40 - The secret to digital CS success: collaboration
16:05 - Building digital customer programs
20:14 - Digital as a strategy AND a segment
25:46 - Measuring digital CS programs effectively
29:54 - Fixing what's broken in digital motions
36:31 - B2C lessons for B2B automation
39:22 - Transforming QBRs with automation
44:57 - Reimagining executive and customer engagement

Enjoy! I know I sure did…

Marley's Linkedin: https://www.linkedin.com/in/marleywagner/

This episode of the DCX Podcast is brought to you by Thinkific Plus, a Customer Education platform designed to accelerate customer onboarding, streamline the customer experience and avoid employee burnout.
For more information and to watch a demo, visit https://www.thinkific.com/plus/

Support the show

+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com

  continue reading

Chapter

1. Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082 (00:00:00)

2. Exploring Digital Customer Experience (00:00:31)

3. Digital Customer Success Collaboration and Strategy (00:11:06)

4. Measuring and Analyzing Digital Success (00:26:59)

5. Revolutionizing Customer Success With Automation (00:39:23)

85 episode

Artwork
iconBagikan
 
Manage episode 454786178 series 3479744
Konten disediakan oleh Alex Turkovic. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alex Turkovic atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Marley Wagner, a seasoned expert in marketing and customer success, joins the podcast to explore the intersection of digital customer success and cross-functional collaboration. She and Alex discuss strategies for leveraging automation, transforming QBRs, and reimagining customer engagement through data-driven digital programs, all while highlighting the critical link between marketing and CS in driving growth and retention.

Chapters:
00:00 - Intro
03:06 - From Minnesota to Colorado
03:39 - Marketing meets customer success
11:01 - Where digital CS fits within the org
12:40 - The secret to digital CS success: collaboration
16:05 - Building digital customer programs
20:14 - Digital as a strategy AND a segment
25:46 - Measuring digital CS programs effectively
29:54 - Fixing what's broken in digital motions
36:31 - B2C lessons for B2B automation
39:22 - Transforming QBRs with automation
44:57 - Reimagining executive and customer engagement

Enjoy! I know I sure did…

Marley's Linkedin: https://www.linkedin.com/in/marleywagner/

This episode of the DCX Podcast is brought to you by Thinkific Plus, a Customer Education platform designed to accelerate customer onboarding, streamline the customer experience and avoid employee burnout.
For more information and to watch a demo, visit https://www.thinkific.com/plus/

Support the show

+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com

  continue reading

Chapter

1. Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082 (00:00:00)

2. Exploring Digital Customer Experience (00:00:31)

3. Digital Customer Success Collaboration and Strategy (00:11:06)

4. Measuring and Analyzing Digital Success (00:26:59)

5. Revolutionizing Customer Success With Automation (00:39:23)

85 episode

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