066: Politics to PR to Philanthropy: The Path to Creating a Cause-Driven Marketing Agency

The Digital Marketing Mentor

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Join us as we uncover the transformative power of mentorship and cause-driven marketing with Aimee Woodall, founder of The Black Sheep Agency. Amy unpacks her public relations experience for political initiatives and the pivotal role that her academic journey played in shaping her passion for politics and communication. She fondly recalls some of her most influential mentorship experiences and highlights the evolution of mentorship in business. Finally, we journey through Aimee’s establishment of a cause-driven agency, discussing the challenges and rewards of prioritizing social responsibility in marketing.

Episode Highlights

• Aimee defines the relationship between a mentor and a mentee as a two-way street where both parties learn from the experience with each other.
• One of Aimee’s mentors showed her that there could be meaning behind her work, and that propelled her into cause-driven marketing.
• One of the greatest gifts Aimee received from her work is learning about all the different social challenges in our society and how to weave social responsibility into marketing strategies.

Episode Links

• Black Sheep Agency
• Aimee’s Linkedin
• Aimee’s Instagram
• Aimee’s X

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Chapter

1. 066: Politics to PR to Philanthropy: The Path to Creating a Cause-Driven Marketing Agency (00:00:00)

2. Exploring Mentorship in Marketing (00:00:05)

3. Evolution of Mentorship in Business (00:13:49)

4. Brand Evolution and Social Impact Strategy (00:27:58)

5. Exploring Personal Growth and Mentorship (00:42:32)