067: Office Hours | The Superpowers of Effective PPC Budget Management and Pacing with Alejandro Torres

The Digital Marketing Mentor

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In this ‘Office Hours’ episode, we examine PPC budget management closely. We speak with paid search analyst, Alejandro Torres, whose frustration with unpredictability of Google Ads’ spend tracking led to a revolutionary solution. With the assistance of his team, they built a robust tool designed to help them with pacing the spending schedule and optimizing the budgets of PPC campaigns for their clients. Tune into an episode packed full of tips on the technical aspects, team collaboration, and unique challenges faced in managing PPC campaigns.
An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!
Episode Highlights:

• Despite Alejandro’s initial disinterest in digital marketing in college, his path led him back, allowing him to apply his practical knowledge in finance and management to his current role on the Optidge PPC team.
• Alejandro initially heard about an innovative, data-tracking PPC tool, Dataslayer, from another department at Optidge and began testing the tool to see how its capabilities might help handle the headache of tracking PPC campaign spending.
• Dataslayer and the custom solution put together by Alejandro and the team can now accurately monitor the spending habits of multiple campaigns at once and notify the PPC team when they’re under or overspending (with special thanks to color coding).

Episode Links:

• Alejandro’s LinkedIn
• Dataslayer
• Optidge PPC Services

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Chapter

1. 067: Office Hours | The Superpowers of Effective PPC Budget Management and Pacing with Alejandro Torres (00:00:00)

2. Digital Marketing Mentor (00:00:05)

3. Client Dashboard Tool for Digital Marketing (00:13:18)

4. Book Recommendations and Personal Projects (00:29:08)