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Ep. 28 - Navigating Omnichannel Retail and the Technological Frontier - with Greg Billingsley
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Unlock the secrets of omnichannel retail success with Greg Billingsley, Vice President of Technology and Development at Harvest Group, as we embark on a compelling exploration of the industry's dynamic landscape. From the roots of e-commerce to the towering presence of Walmart in the global market, Greg's journey and insights offer a panoramic view of how retail strategies are evolving. Join us as we pedal through the parallels between our cycling adventures and the innovation race in retail, revealing the endurance and strategy needed to thrive in both arenas.
Dive into the technological nuances of retail media with a company that's pioneering a 'trilingual' approach, bridging the gap between physical stores, digital spaces, and the elusive world of advertising. We'll dissect the 'headless platform' innovation that's smoothing the customer journey and unpack how analytics and supply chain management complete the full-service experience. Greg provides a masterclass in balancing brand visibility with sales objectives, all while navigating the diverse needs of retail giants like Amazon and Target.
The conversation takes an anticipatory turn towards the transformative potential of generative AI in retail. Witness firsthand as Greg and I analyze the industry's pivot to AI-first strategies, sharing tales of increased efficiency and the promise of big data insights. We wrap up the episode by celebrating the quiet victories in a tumultuous economic climate, highlighting the importance of nurturing a strong company culture—where people and their growth stand at the heart of every achievement. So, tune in for an episode that's as much about the people behind the tech as it is about the revolutionary strategies shaping the future of retail.
Chapter
1. Ep. 28 - Navigating Omnichannel Retail and the Technological Frontier - with Greg Billingsley (00:00:00)
2. Omnichannel Retail Strategies and Growth (00:00:07)
3. Holistic Approach to Retail Media Integration (00:13:18)
4. Generative AI in Retail Potential (00:26:28)
5. Celebrating Wins and Focusing on People (00:37:13)
6. Clients and Technology Integration Importance (00:46:01)
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