11.6 Inbound Marketing Tools to Use to Attract Your Target Readers

The emPowered Author: A Marketing Podcast for Nonfiction Authors

If you build it, they will come.
We know that’s true from the movie Field of Dreams. But I believe that if you give value, they will come too.
The world of inbound marketing is about value and trust.
⇢ When you give, you get.
⇢ When you offer, you receive.
⇢ When you create, they come.
And, when your readers get there, they stay because they know you know them, you see them, and you have solutions for them. I’m excited to dig into the specifics of the various forms of inbound marketing content you can use and some of my tried-and-true approaches to each on this episode.

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
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