The Secret to Building Community w/ Gini Dietrich

The Eric Koester Creator Institute

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How AI is saving billions of years of human research time | Max Jaderberg 19:15

21 weeks yang lalu19:15

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Can AI compress the years long research time of a PhD into seconds? Research scientist Max Jaderberg explores how “AI analogs” simulate real-world lab work with staggering speed and scale, unlocking new insights on protein folding and drug discovery. Drawing on his experience working on Isomorphic Labs' and Google DeepMind's AlphaFold 3 — an AI model for predicting the structure of molecules — Jaderberg explains how this new technology frees up researchers' time and resources to better understand the real, messy world and tackle the next frontiers of science, medicine and more. For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou TEDAI Vienna: ted.com/ai-vienna Hosted on Acast. See acast.com/privacy for more information.…

7 tahun yang lalu 35:27

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How do you balance transparency and marketing? Or can you?

David Perell has begun championing the 'Naked Brands', brands that are transparent, are founded by social media influencers, and prize on-going communication with fans and customers.

Gini Dietrich is a public relations guru and she says you can actually balance the two, and describes the power in being transparent AS a marketing tactic and strategy. She took aim at the very industry that was her livelihood -- public relations -- first by launching a blog called Spin Sucks followed by a book of the same name. Attacking the industry as fixated on spin and marketing over transparency? Feels like a recipe for getting shunned by that industry.

But quite the opposite has happened as Dietrich has become one of the most powerful voices for a new type of publicity and public relations driven by a transparent and ongoing conversation. And it's worked.

On this episode we'll talk about how to re-think transparency as the marketing strategy in and of itself. Why more of us should be sharing what we're proud of, what we struggle with, how we need help and where we need support. That openness has led Spin Sucks to become the largest community of public relations professionals on the internet, and an example of why oftentimes it's the community that helps you create the book or the podcast, not the other way around.

72 episode

#Careers #Business #Podcasting Education #Self-Improvement #Eric Koester

The Eric Koester Creator Institute

The Secret to Building Community w/ Gini Dietrich

The Eric Koester Creator Institute

published 7 tahun yang lalu

MP3•Beranda episode

How do you balance transparency and marketing? Or can you?

David Perell has begun championing the 'Naked Brands', brands that are transparent, are founded by social media influencers, and prize on-going communication with fans and customers.

72 episode

#Careers #Business #Podcasting Education #Self-Improvement #Eric Koester

Semua episode

The Eric Koester Creator Institute

1
History: Your Story at the Perfect Time | Roy Choi 29:46

2 years yang lalu29:46

29:46

Have you found the writing style that suits you? Do you find it hard to focus with all the distractions that surround you every day? How will you tell your readers your identity through your writing? Are you prepared to show your ugly and vulnerable side? Or will you stay cooped up in your shell and hide? Roy Choi is the person who can answer these fascinating questions. As someone who had gone through difficult and darkest moments of his life, he was able to transcribe his life-experiences in the memoir “L.A Son.” In this episode, you’ll learn… How to find the perfect time to write. How your history shapes your writing style. What is Roy’s thought process when creating his craft.…

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Commit with the Right Mindset to Hard Work | Matt Thomas 47:53

2 years yang lalu47:53

47:53

Do you believe hard work pays off? Have you been in situations that test the strength of your mindset? When was the last time you believed in yourself? Do you doubt your capabilities and strengths? To help you find the right attitude and strengthen your commitment, Matt Thomas sets a great example for us, by sharing what works for him. Matt Thomas is a renowned World Champion in Chess boxing, a hybrid sport of alternating rounds on boxing and chess. He is also the founder of Brawl for a Cause, a non-profit organization to support various charities. In my talk with Matt, we dived into having the right mindset and its correlation to success and the significance of commitment to his boxing journey. In this episode, you’ll learn… The importance of choosing courage over comfort Why it’s important to know your ego Why we reframe ourselves How to not lose sight of your reason…

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Passion, Success, Deep Work & Digital Minimalism | Cal Newport 21:12

2 years yang lalu21:12

21:12

What does it take to succeed at a big project? How do you write that book, or start that podcast, or put on that huge event that is sure to take your career to the next level? Moreover, how can we ensure that we remain focused in our increasingly distracting and technologically-focused world, where our attention and time are perhaps the most important assets to have? Cal Newport is the perfect person to answer these questions. As a professor at Georgetown and an author, Cal has deeply researched what makes someone successful through his books such as “Deep Work” or “Digital Minimalism.” He’s one of the world’s experts at helping people who are ambitious and want to do challenging things. In this episode, you’ll learn... How intense focus for manageable lengths of time is a superpower The necessity of being intentional about your use of technology The methods needed to prepare to do something difficult The importance of doing relentless diligent work on a small number of projects The ways to avoid distracting yourself with countless technological distractions…

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Cheat Codes for Productivity & Creativity | Tyler Hayes 26:40

2 years yang lalu26:40

26:40

How can you manifest your technological creativity? What ups and downs should you tread to achieve your ambitions? What plans should an upstart implement for his/her dreams? What does the future have in store for us? Furthermore, is humanity even prepared for the next big thing? Or will the next big thing will forever be shelved and left undiscovered? Tyler Hayes seems to be on a life mission to answer these compelling questions. As the CEO of AtomLimbs, Tyler has the knowledge and insights as to what the future is all about for upstart creators and his company’s drive to transform lives, literally. In this episode you’ll learn... How to build up your expertise How to navigate setbacks The most optimal way to fund your project as a tech developer The value of having an audience…

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Rawness, Realness & Authenticity | Chuck Palahniuk 36:57

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What does it take to write a book? How can you gain confidence when publishing your work? Furthermore, how can you become more authentic when it comes to your writing style? And how can you ensure you remain focused in this increasingly distracting and technologically-focused world, where attention and time are perhaps the most important assets? Chuck Palahniuk is the person to answer these questions. He is an American freelance journalist and novelist who describes his work as transgressional fiction. Among many books that he published, the one that especially stands out is an award-winning novel "Fight Club," which also was made into a film of the same name, starring Brad Pitt and Edward Norton. In this episode, you’ll learn… What it takes to become a capital W writer How to develop your research process How to get a positive mindset in writing and publishing your book…

The Eric Koester Creator Institute

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Leveraging Your Assets to Catalyze Change | Kate Johnson 19:54

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We all want that dream job, the one that fulfills our passions, eases our financial worries, and feels more like play than work. But with everyone vying for a similar dream, how do we ensure our name sticks out from the endless pile of applicants? With the ideal version of what our career path and life should look like in the back of our head, how do we not just hope to one day get there, but instead, take tangible steps to creating it? Today’s guest, Kate Johnson, is a career specialist and recruiter with a passion for people. Her first-hand experience in high-level companies such as Duke University and Hyundai Motor Group has given her an inside perspective to the innerworkings of the workplace and workplace diversification. Through her work and book, Pull Yourself Together, she has made it her personal goal to help fellow dreamers and high achievers break through the workplace, personal, and organizational barriers between them and the life they want. In a world that is simultaneously evolving and stuck in the past, Kate helps us navigate the changing workplace atmosphere and catalyze change in our own lives. In this episode you’ll learn... The need to be nimble and open with expectations Why you are your own biggest asset The role of mindset in personal marketing and outreach The importance of genuine connection…

The Eric Koester Creator Institute

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Foundation, Perspectives & Difficulties | Riley Sager 43:25

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43:25

How does it feel to be unnoticed? How do you catch someone’s attention? Have you been in a situation where your name influences the future of your work? What should you do to keep yourself in momentum and never lose sight? From being unknown to a world-renowned author, Riley Sager discusses the things that work best for him. Riley Sager is a former journalist, editor, and graphic designer turned into an award-winning author. As someone who tasted the bitterness of what means to be faded in obscurity, Riley Sager is a pseudonym brought into the world that changed his life from an unknown to a sought-after author. Known for his work “ Final Girls ” applauded by the legend author, Stephen King, Riley is bound to take the world into a massive storm. In my talk with Riley, we dived into his arduous path to international success and the different aspects that an upstart author should understand. In this episode, you’ll learn… How Riley changed his life from obscurity to fame How to build your character and the process of development How long it takes to build a book and not lose momentum The things that you should learn as an upstart author Knowing your strengths and weaknesses when you start your journey as an author is a must, but never lose sight of knowing yourself. It is equally important to understand the undercurrents that surround you as you start your tumultuous path to publishing your first book.…

The Eric Koester Creator Institute

1
Organization, Discipline & Encouragement | Charlie Hoehn 39:09

2 years yang lalu39:09

39:09

How can you reach YOUR level of success? Charlie Hoehn is here to share his journey forging his own path in life. He’s the author of “Recession Proof Graduate: How to Land the Job You Want by Doing Free Work,” which The Tim Ferriss Show called “Just epic for anyone starting out, or reinventing themselves.” Other works include “Play for a Living,” and “Play It Away: A Workaholic's Cure for Anxiety,” which Tony Robbins called “The cure to your stress!” In this episode you’ll discover: How to get organized How to be more disciplined and achieve your goal How to encourage others How to push yourself until you get what you’ve always wanted In my conversation with Charlie, we dive into how can we overcome rejections in our lives. And this is the thing about being unconventional: conventional wisdom never works.…

The Eric Koester Creator Institute

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Reimagining The Human Experience | Vishen Lakhiani 35:50

2 years yang lalu35:50

35:50

Vishen Lakhiani is an author, Malaysian entrepreneur, and motivational speaker. He is the co-founder and chief executive of Mindvalley, Silva Method's vocal proponent, and the author of two books: “The Code of the Extraordinary Mind” as well as “The Buddha and the Badass.” Today, Vishen Lakhiani takes us through how we demonstrate how we learn through writing a book. In this episode, you will learn... How to get people to read your book How to get the courage to shift jobs or studies What is an altered state of mind How to overcome imposter syndrome A human being is capable of extraordinary things. We have an extraordinary capacity to evolve, develop, discover, love, and solve challenges. In this episode, you will discover why Vishen Lakhiani believes that the world lies in raising human consciousness. We get to learn how an altered state of mind brings us to a more productive and enjoyable life.…

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Success: Cultivate Passion through Progress | Terri Trespicio 46:45

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Success is not always easy to achieve, so how do you fulfill YOUR progress towards success? How will you use criticism to fuel your progress? How will you embrace the gateless method of success? We are lucky to have Terri Trespicio with us to guide us on cultivating our passion towards success. Terri Trespicio is an award-winning writer, speaker, and brand ambassador and she was named by HubSpot as one of the “Top 18 female speakers who are killing it”. She cultivated her way through her passion and rising through her way to success. In this episode you’ll learn. Cultivating your passion through your progress Using criticism to your advantage Knowing the real path to success…

The Eric Koester Creator Institute

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Connect with Your Audience & Have a Resilient Mindset | Jason Feifer 35:31

2 years yang lalu35:31

35:31

Do you have what it takes to take your career to the next level? Do you have ideas for a magazine, a book, or a podcast but aren’t sure if it’s going to be big? Anybody can create a best-selling book or a successful article but how about you? Do you have what it takes to present your vision and go against unpredictability? On keeping your connection with the audience, Jason Feifer takes us through the things that made him successful. Jason Feifer is the editor in chief of Entrepreneur Magazine, and he fought his way up to be the person he is now. He was previously an editor for Fast Company, Men’s Health, Maxim, and Boston, and he co-wrote the novel "Mr. Nice Guy" with his wife. He is also a speaker who focuses on inspiring the crowd to embrace change and to think boldly. In my talk with Jason, we find out how your ideas and relationship building become the foundation of success In this episode, you’ll learn… How to connect with your audience How to manage book marketing The importance of building relationships What mindset you should have to be resilient Going to the opportunity instead of waiting for the opportunity Everyone has skills and ideas but how can we use them to make our dreams a reality? A lot of times, we are overwhelmed by unpredictability and we choose to stay in our comfort zone but that will lead us to nowhere. For us to be successful, we need to stop waiting for the opportunity and take risks.…

The Eric Koester Creator Institute

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Rejection, Commitment and Empathy | Jason Starr 36:12

2 years yang lalu36:12

36:12

Alt. Rejection, Commitment and Empathy: On Creating With Jason Starr Is talent key for becoming a good writer, or is grit more important? Why should you understand what Hannibal Lecter was missing and what does it have to do with empathy? On creating ordinary characters in extraordinary situations and staying true to yourself while remaining open to feedback. Jason Starr takes us through his creative process by simply talking about what he already knows. Jason Starr is New York Times bestselling crime author and a comics & graphic novelist who worked on different graphic novels and comics including Batman, The Punisher, Ant Man and Gotham. Jason excels in creating characters that are relatable, even when they have a dark side to them. In my talk with Jason, we find out what’s key to creating antiheroes and how he keeps on creating them. In this episode you’ll learn... Why getting used to rejection is important for writers How to keep creating even when it gets tough Why it’s important to understand your characters How to avoid discouragement and stay true to yourself Every beginning is tough and choosing a writer career path brings many challenges with it. Rejection, doubt and discouragement are all part of it. Learning how to develop a thick skin, while staying empathetic; staying true to yourself, while also acknowledging feedback is how creators thrive in their careers.…

The Eric Koester Creator Institute

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Steal Like an Artist | Austin Kleon 59:12

2 years yang lalu59:12

59:12

Victorian romances, moody vampires, enemies to lovers...its all been done before. So how do creatives come up with new stories to tell? The best ones don’t create something completely new, they take bits and pieces from pre-existing works and add their own authenticity to it. As creator Austin Kleon puts it, “you can always find something to steal”, or in other words, you can always find something from a pre-existing work to use in your own. The key is to Steal Like an Artist by putting your own unique spin on it. Austin Kleon is a creative specialist and New York Times bestselling author. His books aim to help people navigate the creative climate present in today’s world by teaching them how to Steal Like an Artist. He emphasizes the need to Keep Going in the face of adversity and Show Your Work! by recording even the seemingly mundane elements of life and the world around you. As a creator for creatives, Austin brings a unique voice to the world of creative careers. Companies from Pixar to Google have been influenced by his words and ability to combine creativity and authenticity in its rawest form. In this episode you’ll learn... How to Steal Like an Artist The unique power of recording your creative journey and sharing it The importance of authenticity and frequency in creativity How to think about your ‘verbs’ instead of your ‘nouns’…

The Eric Koester Creator Institute

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Creating Your Creative Journey | Daniel Handler 33:35

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If you’ve sold 70 million copies of your books, is it really possible to still have “bad pages” in your writing? Daniel Handler aka Lemony Snicket is one of the modern masters of young readers literature. His novels have had world-wide success and continue to serve as the magnum opus of his genre. As a creator, Daniel encourages us to ask ourselves “do I enjoy spending time with pen and paper?” Through the exploration of this question and more, we take a deep dive into the beautiful chaos, wacky mind and deep loneliness of life as a writer and creator. Daniel Handler is the author of several books and other creative works. He is a incredible writer and contributor in his own right, but also to the world of authorship and literature as a whole. More commonly known by his pen name, Lemony Snicket, Daniel is the author and unique voice behind the children’s novels A Series of Unfortunate Events . His books have sold millions of copies world-wide and are translated into more than 40 languages. He has watched his characters come to life through movie, tv show, and stage adaptations of his works in which he has had the pleasure of working with several renowned personalities, including Neil Patrick Harris and Jim Carrey. In this episode you’ll learn... How to ask the right questions around your creativity How loneliness is an integral part of the creative tradition The humble beginnings of Lemony Snicket What it means to build your own canon as a creative Daniel’s unique process of going from notes and ideas to written chapters…

The Eric Koester Creator Institute

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Provide Massive Value & Get Comfortable Being Uncomfortable | David Meltzer 31:44

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31:44

Is there value in what I do? Where do I get my inspiration from? How do I achieve my goals? How can I inspire others? What do I really want in life? These simple self-assessment questions are often the most difficult to ponder. But your responses will determine your journey to where you truly desire. Let David Meltzer inspire you to see your value as you set your goals toward your success. David is the Co-founder of Sports 1 Marketing. He is the host of the top entrepreneur podcast, The Playbook , and the executive producer of Entrepreneur’s #1 digital business show, Elevator Pitch . A three-time international best-selling author, his book, Game-Time Decision Making, was a #1 new release. He has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor. David is a value-based speaker that regularly talks at the world’s biggest business, sports, technology, and motivational events. In this episode, you’ll learn… How you can love the pain you love, pleasure in loving the journey, and creating value as you go How to be a Master learner How you can build a community Finding the tribe that will follow you on your mission Understanding value is so important. Taking inventory of values is essential. Seeking, finding the light, the love, and the lessons are finding the value in anything. Right suffering is a process to find the light, the love, and lessons of value.…

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The Secret to Building Community w/ Gini Dietrich

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The Secret to Building Community w/ Gini Dietrich