E.l.f. Beauty's Laurie Lam On The Brand's Latest Marketing Project, A Film Dubbed 'Cosmetic Criminals' The Glossy Beauty podcast

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E.l.f. Beauty's Laurie Lam on the brand's latest marketing project, a film dubbed 'Cosmetic Criminals'

8M ago 26:22

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Konten disediakan oleh The Glossy Beauty Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Glossy Beauty Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

This week, we’re doing things a little differently. Joining us on the Glossy Beauty Podcast is Laurie Lam, E.l.f. Beauty's chief brand officer, providing an up-close look at the beauty brand’s latest project: a 15-minute short film, “Cosmetic Criminals,” which is playing in select AMC theaters before the start of the movie “Mean Girls”. It is also streaming on Amazon Freevee. The film parodies the true crime genre, prompting viewers to piece together who is “E.l.f.-pinching,” which is the brand’s term for “borrowing” products without intending to return them. The concept, Lam said, was introduced to the brand by its community.

Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

… continue reading

301 episode

#Fitness #Fashion and Beauty #Business #Arts

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E.l.f. Beauty's Laurie Lam on the brand's latest marketing project, a film dubbed 'Cosmetic Criminals'

The Glossy Beauty Podcast

34 subscribers

published 8M ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh The Glossy Beauty Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Glossy Beauty Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

This week, we’re doing things a little differently. Joining us on the Glossy Beauty Podcast is Laurie Lam, E.l.f. Beauty's chief brand officer, providing an up-close look at the beauty brand’s latest project: a 15-minute short film, “Cosmetic Criminals,” which is playing in select AMC theaters before the start of the movie “Mean Girls”. It is also streaming on Amazon Freevee. The film parodies the true crime genre, prompting viewers to piece together who is “E.l.f.-pinching,” which is the brand’s term for “borrowing” products without intending to return them. The concept, Lam said, was introduced to the brand by its community.

Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

… continue reading

301 episode

#Fitness #Fashion and Beauty #Business #Arts

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