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Seth Godin: Your Brand Has A Strategy, Not An Advertising or Marketing Problem
Manage episode 446682740 series 3351635
Konten disediakan oleh Mongezi Mtati. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Mongezi Mtati atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode, the host of The Lead Creative, Mongezi Mtati talks to Seth Godin, author of This Is Strategy, about why brands mistake strategy issues for marketing and advertising problems. “It doesn’t matter how fast you’re going if you’re going in the wrong direction,” Seth reveals, challenging us to rethink how we approach brand growth.
Seth Godin warns, “More followers doesn’t mean you’re more successful. People will know your work because their friends told them, not because you told them.”
Key Points:
- Ads won’t fix a strategy problem—diagnose the real issue first.
- Beware of false proxies like followers and likes; focus on real connections.
- Building resilient brands requires long-term thinking over quick wins.
- Serve your smallest viable audience with intention and value.
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Audio editing and production by: Maishe Rakgoale
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