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Cracking the Code of B2B Thought Leadership with Bill Sherman
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In this episode, we're breaking down the many ways in which thought leadership can play an important role in maximizing your B2B sales efforts.
Here we tackle questions like: What exactly is thought leadership and why does it matter in B2B sales? Who is it for? How can sellers be incorporating thought leadership into their own strategy, as well as into different parts of the sales process? How do you go about measuring the ROI of thought leadership?
Joining Dani to answer those questions and more, is Bill Sherman, COO and Thought Leadership Practice Lead at Thought Leadership Leverage.
Bill makes some great points, such as:
- How true thought leadership begins with a provocative idea that starts a conversation
- What initial steps you can take to get started right away
- And, finally, how your own thought leadership can be one of the few sustainable advantages that you can have as a seller
Links:
Bill Sherman
Leveraging Thought Leadership Podcast
Dani Buckley
LeadG2
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