Unlocking the Secrets of SaaS and Service Partnerships with Barrett King

The LeadG2 Podcast

In this episode, we’re discussing partnerships. Specifically, why fostering and maintaining them are so critical when it comes to growing your business.

We ask questions like: What makes an effective partnership? For those exploring potential partnerships, how do you know you’re making the right decision? And, how do you measure the success of a partnership?
Joining me to answer those questions and more, is the awesome Barrett King, Senior Manager, Global Partner, GTM Strategy at HubSpot.
Barrett shares a ton of great insights, including:

• How, when looking for potential partnerships, you should look to the products and services that are used in tandem by your end customer
• Why it's important to aim for a surround sound approach when entering into a partnership.
• And, finally, why every partnership should feel like you're investing in a lucrative relationship.

Links:
Barrett King
Outcomes - Where Partnerships & SaaS Meet
Dani Buckley
LeadG2

Chapter

1. Unlocking the Secrets of SaaS and Service Partnerships with Barrett King (00:00:00)

2. Barrett's Background and How He Gained Knowledge and Expertise in the Realm of Partnerships (00:01:43)

3. Effective B2B Partnership Strategies (00:03:18)

4. Examples of the Different Type of Partnerships That Exist (00:05:11)

5. What Makes a Partnership Effective? (00:07:04)

6. Maximizing Partnership Opportunities in B2B SAS (00:10:56)

7. How to Know You're Making the Right Choice in Entering a Partnership (00:13:34)

8. Building and Measuring Successful Partnerships (00:14:36)

9. How Do You Measure the Success of a Partnership? (00:17:32)

10. Final Thoughts: Phone a Friend (00:20:40)