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Ep 144 - Why A.I. isn't a threat to marketing & public relations - An Interview W/ Joe Zappa, CEO at Sharp Pen Media

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Manage episode 379413334 series 2811020
Konten disediakan oleh The Silver Telegram, Ronjini Joshua, The Silver Telegram, and Ronjini Joshua. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Silver Telegram, Ronjini Joshua, The Silver Telegram, and Ronjini Joshua atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

If you're tempted to cut your company's marketing budget and D.I.Y. public relations using A.I. such as Chat GPT - is that really a good idea? Can you save money, or will it cost your business more in the long run? Confused? Not sure what to do? Listen up to this episode of The PR Playbook Podcast featuring Joe Zappa with Sharp Pen Media. You'll learn the steps needed to have a successful PR strategy for your business.
Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. He was the editor of the martech trade publication Street Fight from 2018 to 2023. Joe earned his BA from Brown and his PhD in comparative literature from Cornell.
Support the show

www.thesilvertelegram.com

  continue reading

161 episode

Artwork
iconBagikan
 
Manage episode 379413334 series 2811020
Konten disediakan oleh The Silver Telegram, Ronjini Joshua, The Silver Telegram, and Ronjini Joshua. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Silver Telegram, Ronjini Joshua, The Silver Telegram, and Ronjini Joshua atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

If you're tempted to cut your company's marketing budget and D.I.Y. public relations using A.I. such as Chat GPT - is that really a good idea? Can you save money, or will it cost your business more in the long run? Confused? Not sure what to do? Listen up to this episode of The PR Playbook Podcast featuring Joe Zappa with Sharp Pen Media. You'll learn the steps needed to have a successful PR strategy for your business.
Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. He was the editor of the martech trade publication Street Fight from 2018 to 2023. Joe earned his BA from Brown and his PhD in comparative literature from Cornell.
Support the show

www.thesilvertelegram.com

  continue reading

161 episode

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