Strategies to use podcast guesting for marketing

There are many benefits to podcast guesting. If you want to use podcast guesting for marketing, you need to know how to be a good podcast to be successful.

Podcast guesting is a powerful marketing tool to reach a larger audience, build your community, and, ultimately, attract more clients. But you need to know how to be a good podcast guest to use podcast guesting for marketing your business effectively.

How is podcast guesting related to marketing

Podcast guesting is a long-term strategy. Repurpose the interviews and use them for content on other platforms—audiograms, short videos, a blog post, email marketing, etc. When using podcast guesting for marketing, you have opportunities to build relationships and open the door for collaboration. When you are a podcast guest, you will boost your SEO and will be more likely to be found by your ideal clients.

Social media posts will only last a maximum of 18 hours, whereas podcast guesting is a sustainable strategy because it has longevity. Your credibility and authority grow quickly when you are a guest on podcasts.

Trust determines buying practices.

When podcast hosts trust you to be a good podcast guest and provide value, their listeners will also trust you. Their listeners will become a warm audience.

How to be a good podcast guest

Listen to the podcast and the interviews to familiarize yourself with the host, format, vibe, etc. Be mindful of the show's content and focus. Do not pitch it if it is not aligned with your business or if your business isn't aligned with the show.
Leave a rating and review before pitching.
Know the host's process for accepting and reviewing guest pitches. Do not email a pitch to them if they have an application process.
Be prepared. Do not wing it. Do your research and clearly understand what you want to talk about.
Engage in the conversation.
Be respectful of the host's time.
Do not use a podcast guest experience as an advertisement. Provide knowledge and value, and only at the end of the interview, promote how people can connect with you.
Never forget to promote the episode. Sharing the interview is a win-win for the host and the guest. It demonstrates respect for the host and lends to your own credibility. In addition, you build your network.
Follow up with the host and say thank you.
Emphasize value over selling. Share your story and give examples, but don't sell during the interview.

Read the full show notes and access all links.

How to Blog and Reach Your Ideal Audience

Download free resources to grow your business without social media.

Website for Noémi Beres