Website strategies to create an effective homepage

To grow your business without social media, you must have good copy written to resonate with your ideal client. Writing persuasive copy makes you more likely to convert your audience to paying clients.

You must adhere to your values when writing persuasive copy and implementing website strategies to create an effective homepage.

The place to start

Don't get hung up on having the perfect website. Your website strategies must include taking action to accomplish what needs to be done, especially if you want to create an effective homepage or convert viewers to clients.

Your website homepage is important.

You have approximately 7 seconds to grab a website visitor's attention before they become uninterested and click away.

Your website strategies to create an effective homepage must include Hook headlines

The space above the fold, the banner area, or hero image as you may hear it called, is prime real estate to grab attention. It's a title that gets your viewer's attention. Not only grab their attention but leverage who you are talking to and how you can help them. Focus on the reader, who you help, and how you help them.

Opt-in

If applicable, offer a lead magnet, a free guide, a white paper, a case study, etc., so that you can have them join your email list, bring them into your community, and further nurture them. This goes beyond your general "subscribe to my email list" or "subscribe to my newsletter." You want to give them something. This is a great way to continue to warm up the audience. They probably need more, and the opt-in provides an opportunity to do this.

First-person

Use a personal approach and write in the first person. Writing in the first person is a way to connect with the reader and is a form of persuasive copywriting. This is an opportunity to share your story and your values, what is important to you. When you share stories about your experiences, journey, and why you are doing what you are doing, your visitors will connect with you. If visitors do not resonate with your copy, they will understand that you are not the person for them. Likewise, if visitors do resonate with your copy, they will recognize that you are the one who can solve a problem for them. They will align with your values and understand you are a good fit.

Be the face of your brand.

Share your story and connect with the reader by showcasing your personal brand. If you were once your ideal client, share that information. Most importantly, have at least one image of yourself on your homepage. Your website strategies must include a way for visitors to get to know you. In addition, to create an effective homepage, you must build an emotional connection with the visitor. Images are also important for SEO which is a key component to create an effective homepage.

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Website for Jamie Caroccio

Additional resources

Download the Intro to SEO for Entrepreneurs video training to learn SEO practices.

The Strategies You Need to Write Copy for SEO