#28: Michael Wystrach | From Bad Bites to Billion-Dollar Bytes

The Rollercoaster Podcast

Michael Wystrach is the co-founder and co-CEO at Petfolk, Petfolk is led by veterinarians, is reshaping pet care by offering a seamless blend of on-site and virtual veterinary services. Their mission is to enhance the overall pet care experience for both pets and their owners, with the belief that easier access to care leads to healthier and happier pets. Prior to Petfolks Michael was CEO and co-founder of Freshly, a meal delivery service offering healthy, restaurant-quality dishes. With a decade of food industry experience and a diverse background in finance and startups, Wystrach leads Freshly's mission to provide convenient, eco-friendly meals. Wystrach's entrepreneurial background and strong work ethic from growing up on a ranch make him well-suited to oversee Freshly's operations, finances, and growth.
Success in fields like sports and entrepreneurship requires more than casual effort; it demands relentless dedication and a commitment to outperforming the competition. Just as a high schooler aiming for the NBA must put in the grind and balance their life, entrepreneurs launching startups must relentlessly pursue their goals, working harder and smarter than their rivals. Whether in sports or business, achieving the top 1% necessitates a steadfast pursuit of excellence and a willingness to make sacrifices to outshine the competition.

Having a family member, as a co-founder in your company can provide significant advantages, especially when your skillsets are diverse. The inherent trust and understanding between siblings form a strong foundation, allowing for effective communication during challenging times. With complementary skills, such as technical expertise and marketing prowess, family co-founders can cover critical aspects of business development, adapt to market fluctuations, and ensure the company's resilience. Shared values and a common vision further strengthen the partnership, while the emotional support that family provides can help navigate the stresses of entrepreneurship. This unique combination not only bolsters the business but also deepens family bonds, making it a powerful and distinctive partnership.

To shape the life you desire in a decade, start by setting clear objectives, working backward to break them into manageable steps, and revising your goals annually to adapt to changes in your aspirations and circumstances. This dynamic process ensures your vision becomes a reality over time, transforming your life according to your evolving dreams and aspirations.
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Where to find Michael Wystrach:

• LinkedIn: https://www.linkedin.com/in/michaelwystrach/
• Twitter: https://twitter.com/mikewystrach

David C Barnett Small Business and Deal Making M&A SMB
I discuss buying, selling, financing and managing small and medium sized businesses...
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Where to find Tyler Hall:

• LinkedIn: https://www.linkedin.com/in/tylerchall/
• Newsletter: https://www.linkedin.com/newsletters/the-tyler-hall-archives-7018241874482122753/
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