070 The Scoop on Mastering Media Outreach with Bianca Barratt

The Scrumptious Woman

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Welcome back, wonderful listeners, to another captivating episode of The Scrumptious Woman! I'm thrilled to have you join us as we delve into the intricacies of media outreach and visibility. In today's episode, we're joined by Bianca Barratt, who shares invaluable insights and tips on navigating the media landscape.

Summary:

In this episode, we had the pleasure of chatting with Bianca Barratt, who shared her expertise on media outreach and building genuine relationships with journalists. Bianca emphasised the importance of providing value without resorting to typical sales tactics, highlighting the significance of authenticity and expertise in media interactions.

Key Takeaways:

1. Authenticity Wins: Instead of approaching media outreach as a sales pitch, focus on sharing genuine value and expertise.
2. Build Relationships: Take the time to build authentic relationships with journalists by showing interest in their work and providing value.
3. Be Available: Make yourself available to journalists by engaging with them on social media and offering your expertise when needed.
4. Strategic Approach: Media outreach doesn't have to be all or nothing; it can be integrated into your business strategy in a manageable way.
5. Various Opportunities: Media outreach encompasses a wide range of opportunities, including podcasts, speaking engagements, and written articles.

Bianca Barratt Resource Links:

• Website: https://www.biancabarratt.com/ & https://bio.site/itsthescoop
• Instagram: https://www.instagram.com/its.the.scoop/ & https://www.instagram.com/bianca_barratt/
• X: https://twitter.com/bianca_barratt
• Linkedin: https://www.linkedin.com/in/bianca-barratt-7ba25750/

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Chapter

1. Introduction and Welcome (00:00:00)

2. Bianca Barrett's Impressive Credentials (00:01:40)

3. Reflecting on Personal Growth and Achievements (00:03:16)

4. Embracing the Human Experience in Writing (00:03:40)

5. Building Connections Through Shared Experiences (00:04:45)

6. Authenticity and Vulnerability in Communication (00:06:04)

7. Transitioning from Journalism to Coaching (00:07:19)

8. Responding to the Need for Media Guidance (00:09:40)

9. Common Pitfalls in Pitching to Journalists (00:11:38)

10. Utilizing Media Coverage Effectively (00:15:56)

11. Building Relationships with Journalists (00:19:43)

12. Focusing on Providing Value in Pitches (00:23:54)

13. Integrating Media Outreach into Existing Strategies (00:26:15)