How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Konten disediakan oleh Crystal Waddell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Crystal Waddell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Mirip dengan The Simple and Smart SEO Show
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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Balancing SEO and Brand Building: A Chat w/Erika Varangouli
Manage episode 425674693 series 3347766
Konten disediakan oleh Crystal Waddell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Crystal Waddell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of the Simple and Smart SEO Show, I interview Erika Varangouli about SEO and its intersection with brand building.
- We discuss key insights into conversion rate optimization, the historic division between SEO and paid landing pages, and the holistic approach required to build trust and relevance for small businesses.
- Erika shares her journey from working at Semrush to heading SEO and branded content at Riverside FM, emphasizing the importance of user experience and community engagement in SEO strategies.
- We also touch on the impact of genuine, useful content over traditional ranking strategies, and highlight the need for small businesses to evaluate their SEO efforts periodically while focusing on delivering value to their audience.
- Erika also shares insights on evaluating and adjusting SEO strategies, the value of answering customer questions, and leveraging platforms like LinkedIn and Reddit for organic growth.
- Our conversation discussed the need for relevant traffic over mere rankings and underscores the critical role of customer connection in successful SEO campaigns.
Connect with Erika Varangouli
Linkedin
00:00 Introduction and Early Questions
00:40 Welcome to the Simple and Smart SEO Show
01:02 Meet Erika Varangouli
01:37 Erika's Journey in SEO and Branding
02:31 The Intersection of SEO and Branding
03:40 The Importance of Consistency in Marketing
07:06 Personal Stories and Business Insights
16:09 Creating Effective SEO Strategies
18:17 Building Trust and Gathering Reviews
18:28 Understanding Your Audience's Search Intent
18:59 Leveraging Competitor Insights
19:26 Engaging Your Community and Encouraging Word of Mouth
21:08 The Google and Reddit Relationship
24:48 SEO's Role Beyond Lead Generation
27:44 Conversion Rate Optimization and SEO
32:25 Evaluating and Adjusting Your Strategy
You’re don't know where to learn to podcast. Now You do. Click the link.
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapter
1. Balancing SEO and Brand Building: A Chat w/Erika Varangouli (00:00:00)
2. [Ad] School of Podcasting -Launch, Grow, Monetize Your Podcast (00:22:32)
3. (Cont.) Balancing SEO and Brand Building: A Chat w/Erika Varangouli (00:23:20)
144 episode
Bagikan
Manage episode 425674693 series 3347766
Konten disediakan oleh Crystal Waddell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Crystal Waddell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of the Simple and Smart SEO Show, I interview Erika Varangouli about SEO and its intersection with brand building.
- We discuss key insights into conversion rate optimization, the historic division between SEO and paid landing pages, and the holistic approach required to build trust and relevance for small businesses.
- Erika shares her journey from working at Semrush to heading SEO and branded content at Riverside FM, emphasizing the importance of user experience and community engagement in SEO strategies.
- We also touch on the impact of genuine, useful content over traditional ranking strategies, and highlight the need for small businesses to evaluate their SEO efforts periodically while focusing on delivering value to their audience.
- Erika also shares insights on evaluating and adjusting SEO strategies, the value of answering customer questions, and leveraging platforms like LinkedIn and Reddit for organic growth.
- Our conversation discussed the need for relevant traffic over mere rankings and underscores the critical role of customer connection in successful SEO campaigns.
Connect with Erika Varangouli
Linkedin
00:00 Introduction and Early Questions
00:40 Welcome to the Simple and Smart SEO Show
01:02 Meet Erika Varangouli
01:37 Erika's Journey in SEO and Branding
02:31 The Intersection of SEO and Branding
03:40 The Importance of Consistency in Marketing
07:06 Personal Stories and Business Insights
16:09 Creating Effective SEO Strategies
18:17 Building Trust and Gathering Reviews
18:28 Understanding Your Audience's Search Intent
18:59 Leveraging Competitor Insights
19:26 Engaging Your Community and Encouraging Word of Mouth
21:08 The Google and Reddit Relationship
24:48 SEO's Role Beyond Lead Generation
27:44 Conversion Rate Optimization and SEO
32:25 Evaluating and Adjusting Your Strategy
You’re don't know where to learn to podcast. Now You do. Click the link.
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapter
1. Balancing SEO and Brand Building: A Chat w/Erika Varangouli (00:00:00)
2. [Ad] School of Podcasting -Launch, Grow, Monetize Your Podcast (00:22:32)
3. (Cont.) Balancing SEO and Brand Building: A Chat w/Erika Varangouli (00:23:20)
144 episode
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Mirip dengan The Simple and Smart SEO Show
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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