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Konten disediakan oleh Crystal Waddell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Crystal Waddell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Build a Successful and Easy SEO Strategy w/Katlyn Paskorz

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Manage episode 423107669 series 3347766
Konten disediakan oleh Crystal Waddell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Crystal Waddell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Send me a text!

In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH.

We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners.

Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools like Google Business Profile and Google Ads for optimizing web presence.

Katlyn also shares practical tips like using Google Tag Manager with Google Analytics and creating local-customized content for better traffic conversion.

We finish by highlighting the importance of gradually implementing SEO principles into everyday business processes and making SEO accessible and straightforward for everyone.
Connect with Katlyn:
LinkedIn
Instagram
Free Website Guide
Free Meta Description Guide
0:00 Introduction and Guest Welcome

00:17 Katlyn's Pittsburgh Connection

01:27 Katlyn's Journey to Starting Her Agency

03:05 The Creative Side of SEO

04:10 Client Strategies and Packages

04:54 Importance of Customer Interaction

06:57 Leveraging Google Business Profile and Ads

14:45 Using Google Tools for SEO

17:51 Understanding Google Analytics for Small Businesses

18:18 Setting Up and Tracking Key Metrics

18:50 The Importance of Quality Traffic

20:27 Optimizing Blog Content for Conversions

22:22 Creating Conversion-Focused Content

23:42 Leveraging LinkedIn for SEO

24:51 SEO Tips for Busy Entrepreneurs

27:33 Conclusion and Resources

School of Podcasting -Launch, Grow, Monetize Your Podcast
You’re don't know where to learn to podcast. Now You do. Click the link.
Listen on: Apple Podcasts Spotify

Support the Show.

Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

  continue reading

Chapter

1. Instead of just, talking to the business owner and coming up with a strategy. (00:00:00)

2. Introduction and Guest Welcome (00:00:50)

3. Katlyn's Pittsburgh Connection (00:01:07)

4. Katlyn's Journey to Starting Her Agency (00:02:17)

5. The Creative Side of SEO (00:03:55)

6. Client Strategies and Packages (00:05:01)

7. Importance of Customer Interaction (00:05:45)

8. Google Business Profile and Ads (00:07:48)

9. [Ad] School of Podcasting -Launch, Grow, Monetize Your Podcast (00:10:34)

10. (Cont.) Google Business Profile and Ads (00:11:22)

11. Leveraging Google Tools for SEO (00:16:08)

12. Understanding Google Analytics for Small Businesses (00:19:10)

13. Setting Up and Tracking Key Metrics (00:19:37)

14. The Importance of Quality Traffic (00:20:52)

15. Optimizing Blog Content for Conversions (00:21:47)

16. Creating Conversion-Focused Content (00:23:39)

17. Leveraging LinkedIn for SEO and Branding (00:24:58)

18. SEO Tips for Busy Small Business Owners (00:26:06)

19. Conclusion and Resources (00:28:46)

144 episode

Artwork
iconBagikan
 
Manage episode 423107669 series 3347766
Konten disediakan oleh Crystal Waddell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Crystal Waddell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Send me a text!

In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH.

We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners.

Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools like Google Business Profile and Google Ads for optimizing web presence.

Katlyn also shares practical tips like using Google Tag Manager with Google Analytics and creating local-customized content for better traffic conversion.

We finish by highlighting the importance of gradually implementing SEO principles into everyday business processes and making SEO accessible and straightforward for everyone.
Connect with Katlyn:
LinkedIn
Instagram
Free Website Guide
Free Meta Description Guide
0:00 Introduction and Guest Welcome

00:17 Katlyn's Pittsburgh Connection

01:27 Katlyn's Journey to Starting Her Agency

03:05 The Creative Side of SEO

04:10 Client Strategies and Packages

04:54 Importance of Customer Interaction

06:57 Leveraging Google Business Profile and Ads

14:45 Using Google Tools for SEO

17:51 Understanding Google Analytics for Small Businesses

18:18 Setting Up and Tracking Key Metrics

18:50 The Importance of Quality Traffic

20:27 Optimizing Blog Content for Conversions

22:22 Creating Conversion-Focused Content

23:42 Leveraging LinkedIn for SEO

24:51 SEO Tips for Busy Entrepreneurs

27:33 Conclusion and Resources

School of Podcasting -Launch, Grow, Monetize Your Podcast
You’re don't know where to learn to podcast. Now You do. Click the link.
Listen on: Apple Podcasts Spotify

Support the Show.

Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

  continue reading

Chapter

1. Instead of just, talking to the business owner and coming up with a strategy. (00:00:00)

2. Introduction and Guest Welcome (00:00:50)

3. Katlyn's Pittsburgh Connection (00:01:07)

4. Katlyn's Journey to Starting Her Agency (00:02:17)

5. The Creative Side of SEO (00:03:55)

6. Client Strategies and Packages (00:05:01)

7. Importance of Customer Interaction (00:05:45)

8. Google Business Profile and Ads (00:07:48)

9. [Ad] School of Podcasting -Launch, Grow, Monetize Your Podcast (00:10:34)

10. (Cont.) Google Business Profile and Ads (00:11:22)

11. Leveraging Google Tools for SEO (00:16:08)

12. Understanding Google Analytics for Small Businesses (00:19:10)

13. Setting Up and Tracking Key Metrics (00:19:37)

14. The Importance of Quality Traffic (00:20:52)

15. Optimizing Blog Content for Conversions (00:21:47)

16. Creating Conversion-Focused Content (00:23:39)

17. Leveraging LinkedIn for SEO and Branding (00:24:58)

18. SEO Tips for Busy Small Business Owners (00:26:06)

19. Conclusion and Resources (00:28:46)

144 episode

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