E-Commerce SEO: Converting Product Pages with Freddie Chatt

The Simple and Smart SEO Show

In this episode of The Simple and Smart SEO Show, I sis down with e-commerce SEO expert Freddie Chatt. Freddie shares valuable insights from his journey into SEO, emphasizing key strategies for e-commerce success, including optimizing collection pages, managing conversion rates, and strategic link building.

Key Takeaways

• Collection Pages Drive Commercial Traffic: Freddie explains that optimizing collection pages is crucial for e-commerce sites.
• Navigating Seasonality in E-Commerce: Freddie discusses how planning inventory and budgeting based on seasonality allows businesses to capitalize on peak sales periods effectively.
• Product-Led Link Building: Using gift guides and product-specific outreach as link-building strategies can secure high-quality backlinks from reputable publications.
• Optimizing Conversion Rates by Page Type: Freddie suggests tracking conversion rates for specific page types.
• Leveraging Keyword Clustering Tools for SEO: Freddie recommends tools like Keyword Insights to streamline keyword clustering.

Listener Action Items

1. Evaluate Collection Page SEO: If you run an e-commerce site, assess the SEO on your collection pages, making sure they include targeted keywords for your products.
2. Use Keyword Clustering Tools: Try a keyword clustering tool like Keyword Insights to organize your keywords by intent, minimizing risk of keyword cannibalization.
3. Plan Seasonally: For seasonal businesses, consider Freddie’s approach of adjusting budgets, running sales, and optimizing site performance during off-peak times.
4. Focus on Link Building Opportunities: Seek out niche-specific gift guides and reach out to the authors to feature your products, potentially boosting your site's domain authority.

Guest and Resource Links

• Freddie Chatt on LinkedIn: Freddie Chatt LinkedIn
• Freddie’s E-commerce SEO Boot Camp: Freddie’s E-commerce Course
• Ahrefs
• Keyword

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Chapter

1. I think for the vast majority of e commerce stores, brand owners, (00:00:00)

2. Introduction and Welcome (00:00:50)

3. Freddie's Journey into SEO (00:01:20)

4. Building an In-House SEO Team (00:02:13)

5. Freddie's Transition to Freelancing (00:04:26)

6. Launching a Cricket Equipment Store (00:04:44)

7. Competing with Established Brands (00:05:38)

8. Different Types of E-Commerce SEO (00:06:49)

9. Choosing the Right Vendor (00:08:37)

10. Handling Product Quality Issues (00:09:56)

11. Tech Stack for E-Commerce (00:11:46)

12. Building an Email List (00:13:02)

13. Blogging and Content Strategy (00:14:58)

14. Optimizing Collection Pages (00:16:40)

15. Emerging Trends in E-Commerce SEO (00:19:32)

16. Conversion Rates in E-Commerce (00:22:40)

17. Keyword Strategy for Product Listings (00:26:43)

18. Favorite Tools for E-Commerce (00:29:05)

19. Product Page Optimization (00:30:02)

20. [Ad] Rumi.ai (00:31:31)

21. (Cont.) Product Page Optimization (00:32:19)

22. Link Building Strategies (00:32:57)

23. Seasonality and Business Management (00:36:20)