Google Said What? Google Algo Leak + SEO Squad Inside Look

The Simple and Smart SEO Show

Breaking news in SEO: The Google Algo leak!
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Breaking News: Leaked Google Document

• Great articles from Michael King from iPullRank and Rand Fishkin
• Highlights from the leak:
  - Google uses a "site authority index," contradicting their stance on DA
  - Google uses click data (nav boost) for ranking content, despite previous denials
  - Existence of a "sandbox" for new or sensitive sites
  - Use of Chrome visit data for ranking purposes

SEO Insights from the Leaked Document

• Twiddlers: Reorganize search results before presenting them
• Authors can improve content scores
• Local pages rank better due to relevance
• Small Publishers: Devalued compared to larger sites

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Inside the SEO Squad

• Weekly small group for business owners with websites
• Get real support with Google Search Console and SEO
• Importance of reviews and trust signals
• Recommended using reviews apps
• User Experience Interviews
• Keywords and Blogging
• Google Search Console Insights
  - Discussed indexing issues and seasonal business trends
  - Provided tips on resubmitting pages for indexing
• Reading Search Engine Results Pages (SERPs)

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Chapter

1. Google Said What? Google Algo Leak + SEO Squad Inside Look (00:00:00)

2. Introduction and Podcast Context (00:00:19)

3. Breaking News: Leaked Google Document (00:00:31)

4. Domain Authority and Site Authority (00:01:08)

5. Google's Use of Click Data (00:02:27)

6. Sandbox and Chrome Data (00:02:56)

7. Twiddlers and Search Result Manipulation (00:03:29)

8. Author Importance and Exact Match Domains (00:04:07)

9. Local vs Global Pages (00:05:08)

10. Small Publishers and Affiliate Systems (00:05:31)

11. SEO Squad and Google Search Console (00:07:10)