Unlock Big Data Vibes For Small Business with Dana DiTomaso

The Simple and Smart SEO Show

In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.

Key Takeaways:

• Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuable data​.
• Execution over analysis paralysis: Don't get bogged down by overthinking your analytics strategy. Focus on taking action and refining it over time​.
• UTM Parameters are essential: Use UTM parameters in your URLs to track traffic sources accurately, especially for channels like Google Business Profiles​​.
• SEO is more accessible now: SEO has evolved from a niche technical field to a more content-driven, accessible discipline​.

Memorable Quotes:

• "The best time to set up [GA4] was at the beginning, but the next best time is right now." — Dana DiTomaso​.
• "SEO has become more grown-up and professional, and that's why it's drawing more women into the field." — Dana DiTomaso​.

Listener Action Items:

1. Set up GA4: If you haven't yet, get started with GA4 to track valuable user data and engagement.
2. Add UTM Parameters: Make sure you're using UTM codes to track where your website visitors are coming from, especially from Google Business Profiles and social media​.
3. Embrace execution: Don’t overanalyze — make incremental improvements and learn from the results​.

Connect with Dana:
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Chapter

1. if you're just getting into GA4, you're like crap, I haven't done this. (00:00:00)

2. Introduction to Today's Special Guest (00:00:44)

3. Demystifying SEO and Google Analytics (00:01:14)

4. The Evolution of SEO: From Nerdy Niche to Mainstream (00:02:07)

5. Technical Audits and the Growth of SEO (00:02:54)

6. Overcoming Analysis Paralysis in SEO (00:04:42)

7. The Importance of Execution in SEO (00:05:40)

8. The Right Thing: Accessibility and SEO (00:06:25)

9. Schema and the Bigger Picture in SEO (00:07:54)

10. Presenting SEO Audits Effectively (00:08:45)

11. Building Trust and Value in SEO Services (00:10:39)

12. Dana's Journey: From Geography to SEO Guru (00:12:50)

13. Kickpoint: A Full-Service Digital Agency (00:14:16)

14. The Shift to Analytics and Online Courses (00:15:15)

15. The Importance of GA4 for Entrepreneurs (00:18:46)

16. Understanding GA4's Data Model and Privacy Challenges (00:21:14)

17. Understanding Session Start Events (00:35:39)

18. Decoding Direct Traffic in GA4 (00:36:12)

19. The Role of Referrer Information (00:36:24)

20. Challenges with Direct Traffic Attribution (00:37:03)

21. Importance of UTM Parameters (00:38:43)

22. No Title (00:38:54)

23. Real-World UTM Scenarios (00:40:06)

24. Attribution Challenges in Marketing (00:40:50)

25. QR Codes and UTM Best Practices (00:42:05)

26. Redirects and Vanity URLs (00:42:43)

27. Courses and Resources for Entrepreneurs (00:44:10)