Why Doesn't My Podcast Show Up In Search? w/Sarah Heeter

The Simple and Smart SEO Show

Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.
Sarah's on the show today to walk us through leveraging podcasts and audio effectively.
Connect with Sarah
Podfox Media
Big Brave Business Podcast
LaunchMyShow.com
Free Roadmap to Grow Your Podcast (Link coming soon!)
My apologies again for my audio - I was having mic issues and didn't realize it!

How do I get my podcast to show up on Spotify or Apple Podcasts?

• Consider use of listeners' questions as titles.
• Think about episode titles as clickbait.
• Don't try to summarize the entire podcast with a title.

What's the benefit of audio content creation?

• Audio content is intimate and creates connection like a phone call.
• We are all multitasking consumers.
• Build trust faster and demonstrate E-E-A-T.
• Build a deeper level of trust with listeners.

How to start a podcast on Spotify for a business?

• Podcasts can become a tool for gaining clients.
• Know your target audience.
• Define the podcast’s overall promise or goal.
• Define the podcaster's personal goals.

General guidelines for starting a podcast

• A podcast can focus on building relationships and community.
• Provide a way for your listeners to become a part of a community.

Types of podcasts and audio formats to try:

• Private podcasts for clients.
• Seasonal podcasting, serial podcasting, and using a short podcast series as a funnel.
• Sarah also does audio summits as an effective list builder.

Get Sarah's best tips for guesting on other podcasts in this awesome episode!

Send me a text!

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Chapter

1. AI isn't going to be able to identify your best search terms. (00:00:00)

2. Introducing Podcast Expert Sarah K Heeter (00:00:48)

3. Exploring the Evolution of Podcasting (00:01:29)

4. Strategies for Podcast Growth and Audience Engagement (00:02:36)

5. The Importance of Guest Strategy in Podcasting (00:04:26)

6. Maximizing Podcast Searchability and Episode Titles (00:06:59)

7. Why Audio Content is Essential in Marketing Strategies (00:09:24)

8. The Power of Audio Content in Everyday Life (00:11:43)

9. How Businesses Can Leverage Audio Content (00:12:14)

10. Strategic Approach to Launching Audio Content (00:12:26)

11. Building Trust and Connection Through Podcasting (00:14:30)

12. Expanding Your Reach with Facebook Groups and Private Podcasts (00:19:09)

13. Exploring Non-Traditional Podcasting Formats (00:25:16)

14. Maximizing Guest Appearances on Podcasts for SEO and Networking (00:33:13)

15. How to Collaborate with PodFox Media (00:35:42)