Bridge Building in Life and Product Design - with Steve Berry

The Third Growth Option with Benno Duenkelsbuehler and Guests

Are you looking for a Third Growth Option ℠ ?

When Steve Berry swapped the familiarity of Boston for Miami's melting pot, his world turned upside down, and so did his approach to business and life.
Steve's transformation from being rooted in uniformity to thriving amidst diversity led to a personal leap across cultural lines, led to love, and also to the creation of multi-million dollar ventures that blend unique ideas with varied people, showing us that embracing change can be the cornerstone of success.
Retail is a playground for innovation, and we've got an insider's take on revitalizing a family legacy in today's fast-paced market. One encounter with Amazon buyers at a trade show catapulted satin pillowcases and shower caps to the top of online sales charts, demonstrating the power of modern consumer behavior.
Steve's entrepreneurial spirit led to adding to traditional distribution channels and embracing social media marketing, celebrating the unique connections between barbers and clients with professional athletes through personal tales.
Steve embraces differences and builds bridges to connect new ideas and worlds.

Always growing.
Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

[e-mail]

Chapter

1. Miami (00:00:00)

2. Retail Opportunities and Commercializing Ideas (00:14:29)

3. Modernizing the Barber Uniform (00:21:45)

4. Barber Friends in Professional Sports (00:25:33)