Nelson Warley: A Visionary's Leap from Corporate America to Startups

The Third Growth Option with Benno Duenkelsbuehler and Guests

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Ready to discover what drives a man to pursue the startup life, learn inside corporate America for over a decade, then lean back into the startup world? Join us as we engage in an enthralling conversation with Nelson Warley, co-founder of True Places. Learn how this visionary is redesigning the consumer goods space by pioneering an asset-light model. Nelson shares the inside scoop on the highs and lows of his intriguing journey - breaking free from the corporate shackles, facing down the hurdles of entrepreneurship, and employing invaluable lessons from his corporate years.
Fasten your seatbelts as we dive deeper into the True Places narrative. Experience the thrill of building a premium product - a high-end chair for outdoor use - and successfully filling a market gap. Nelson reveals the inspiration behind his brainchild and how a small, dedicated team and freelancers from across the globe are driving this dream. Listen closely as he sheds light on the intimate dynamics of his startup, the importance of embracing challenges and how he's shaking up conventions in the consumer goods industry. It's a journey you won't want to miss!