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S11E4: The Ultimate TRUST Buster: The Truth about BS
Manage episode 380688193 series 2933850
Konten disediakan oleh Yoram Solomon. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Yoram Solomon atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
The Trust Premium™ research shows that of all the behaviors that a financial advisor, or a professional in general, demonstrates that can affect the probability that a customer would hire their services or buy from them, the top one was the no-BS component, which received the highest score of 4.01 (on a scale of 1 to 5), and 65% of participants said that they would definitely or much more likely hire the services of an advisor who uses no BS in communicating with them. I don’t know about you, but I’m not surprised by this result. We are born with a sensitive BS detector, which improves over time. The surprising thing to me is that salespeople and other professionals believe they can BS their way to a deal, not realizing that BS causes them to lose the deal.
In this podcast episode, I will talk about some of the items I included in my research under the heading of “noBS,” and from The Book of TRUST, I will contrast BS with no-BS behaviors.
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