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S11E8: How to Use Trust Premium to Get More Customers and Charge Higher Prices
Manage episode 385031491 series 2933850
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Previous episodes discussed the Trust Premium research, but in this episode, I want to explain how it can help you get more customers and get them to pay a premium for what they buy from you, whether it’s products or services. This is far from theoretical. This is how you apply the research. I will talk a bit about the research itself, but then the three steps of turning this research into a source of increased revenue and profit for you. The questions that will be answered are: What is the trust premium in my industry? Who are the customers willing to pay higher premiums for high trustworthiness? What is the premium that MY customers are willing to pay for my trustworthiness? What am I doing that prevents me from getting the maximum trust premium in my industry? How can I fix it?
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