Jeff Sampson, CEO & Founder of Everscore, Inc.

Thinking Outside The Bud

Jeff is an entrepreneurial leader and storyteller with more than 25 years experience in technology, marketing, product management, business development, and finance. Prior to Everscore, he was the founder of two marketing technology startups in consumer goods including myUpside, the first experiential rewards coalition in the world with over 100 brands including Red Bull. He pioneered data-driven, personalized promotions for wellness, and better-for-you brands with an emphasis on creating, connecting, and measuring online consumer demand to physical stores. Before his startup journey, he was a senior executive at Microsoft as the Director of Global Product Management for Microsoft Dynamics. Jeff started his career in investment banking and private equity with JP Morgan Chase and Bank of America executing leveraged buyouts of consumer goods and retailers for sponsors including Yucaipa, MacAndrews & Forbes, KKR, Forstmann Little, Hicks Muse, and Citicorp Ventures. He has served on seven boards and is currently a mentor to startups at CU Boulder. Jeff is a graduate of Arizona State University and holds a MBA from Goizueta Business School at Emory University.

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