E93: Michael Beecher: Keeping Your Business Safe: The Reality of Cyber Threats

ThriveMore with Roger Martin: Business, Health, & Wealth

Roger Martin sits down with Michael Beecher, president of EscapeWire Solutions, about the essential topic of cybersecurity for businesses. Michael delves into the prevalent cybersecurity threats such as email phishing and ransomware, stressing how these threats can cripple companies and even disrupt entire economies. He also shares his own journey into the IT and cybersecurity fields, highlighting the steps businesses need to take to protect their sensitive data. They discuss the importance of conducting risk assessments and utilizing frameworks like the Center for Internet Security (CIS) and the National Institute of Standards and Technology (NIST) to enhance cybersecurity efforts. The conversation touches on the potential of AI and machine learning in both bolstering cybersecurity defenses and equipping attackers with new tools. Michael provides practical advice for small to mid-sized businesses, emphasizing the need for vigilance and proactive measures in an increasingly interconnected world. Roger and Michael explore the broader implications of cybersecurity on international politics and economic stability, underscoring the critical role of IT in maintaining the flow of information and resources. Michael’s insights offer valuable guidance for businesses aiming to safeguard their operations and ensure long-term growth.

​​Topics Include:

• Michael's Journey Into IT and Cybersecurity
• Common Cybersecurity Threats for Small Businesses
• Real-World Cyber Attack Examples
• AI and Machine Learning in Cybersecurity
• The Importance of Risk Assessment

Michael’s Book Recommendation:

Traction: Get a Grip on Your Business

Connect with Michael & Resources:

Website

LinkedIn

Center for Internet Security

National Institute of Standards and Technology

Let's Get Social: Connect with Roger and ThriveMore Brands

Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook

Visit Us: ThriveMore Brands Website

Check Out Our Sponsors:

Rockbox Fitness:

RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit Rockbox Fitness for more information!

beem:

beem® Light Sauna is an innovative health and wellness Franchise poised for explosive growth. The Global Wellness Economy was previously valued at $4.9 Trillion in 2019 and is expected to reach $7.0 Trillion by 2025. Don’t miss this incredible opportunity to light up your community!

Produced By: Social Chameleon