Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Your Audience Hates Funnels – Use This Framework Instead with Ashley Faus
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Manage episode 292875805 series 2891557
Konten disediakan oleh Stewart Hillhouse. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Stewart Hillhouse atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers. On this episode of Top Of Mind, Ashley and Stewart discuss: • How to create a Content Playground strategy • Why your audience is not the same as your leads • How to map your content to the depth of understanding of your audience • And so much more Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian LinkedIn: https://www.linkedin.com/in/ashley-faus-2904547/ Twitter: https://twitter.com/ashleyfaus Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/
…
continue reading
79 episode
MP3•Beranda episode
Manage episode 292875805 series 2891557
Konten disediakan oleh Stewart Hillhouse. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Stewart Hillhouse atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers. On this episode of Top Of Mind, Ashley and Stewart discuss: • How to create a Content Playground strategy • Why your audience is not the same as your leads • How to map your content to the depth of understanding of your audience • And so much more Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian LinkedIn: https://www.linkedin.com/in/ashley-faus-2904547/ Twitter: https://twitter.com/ashleyfaus Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/
…
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