Exploring the Intersection of Healthcare, Marketing, and the Power of Programmatic Advertising

Transformation in Trials

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Ever wondered how the healthcare industry can leverage the power of marketing? Join us as we unravel the mysteries of programmatic marketing with the CEO and founder of Doceree, HJ. He takes us through the innovative platform that reshapes how messages are targeted to healthcare professionals. From reaching physicians, nurses, and pharmacists with personalized messages to rolling out patient savings programs, the benefits are limitless. All while staying compliant with data privacy and security guidelines. Buckle up for a deep dive into the world of automated marketing as HJ shares how their multi-tenant model disrupts the traditional process of segmentation.
But that's not all. Shifting landscapes, we get a taste of global pharmaceutical markets with HJ, a physician turned advertising expert. Navigating the choppy waters of language barriers and siloed data, HJ emphasizes the importance of market understanding before making that leap. He delivers a raw, unfiltered view of his journey in the advertising space and the critical role of market feedback in propelling growth. Here's your chance to gain a fresh perspective on the intersection of healthcare, marketing, and technology.
Guest:
Harshit Jain

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Chapter

1. Exploring the Intersection of Healthcare, Marketing, and the Power of Programmatic Advertising (00:00:00)

2. Programmatic Marketing in Healthcare (00:00:21)

3. Global Pharmaceutical Markets and Challenges (00:18:36)