Skratch Labs with Amanda Hofman

Unboxing Ecommerce: Operations Behind Online Brands

This week James and Jennifer order from Skratch Labs with special guest, Amanda Hofman, the Co-Founder and CEO of Go To Market. Go To Market is a woman-owned branded merchandise business looking to revolutionize the way the world handles swag. Before Go To Market, Amanda was the Founder and CEO of Urban Girl Squad, the premier social networking group for women in their 20s and 30s in NYC.

Why Skratch Labs?
Skratch sends THE BEST extra goodies with every order -- really weirdo stickers and sometimes a handwritten note!
Skratch Labs: www.skratchlabs.com
Research included these sources:

• Skratch Labs: https://www.skratchlabs.com/pages/about-us
• Leeds School of Business Newsletter: https://www.colorado.edu/business/deming/news/2023/01/26/alumni-spotlight-how-skratch-labs-sports-drinks-are-key-success-not-only-athletes-founder#:~:text=Give-,Alumni%20Spotlight%3A%20How%20Skratch%20Labs'%20Sports%20Drinks%20are%20the%20Key,but%20for%20Founder%20Allen%20Lim
• Aaron Foster Designs: https://aaronfoster.myshopify.com/pages/about-us
• RocketReach: https://rocketreach.co/skratch-labs-profile_b5e0e6d3f42e69c9
• Pitchbook: https://pitchbook.com/profiles/company/122270-86#funding
• BFG: https://www.bfgpartners.com/
• Denver Channel 7 ABC: https://www.denver7.com/news/in-good-company/boulders-skratch-labs-cafe-builds-elite-sports-nutrition-into-comfort-food-menu

Skratch Lab's selected tech:

• Shopify: https://www.shopify.com/
• Gorgias: https://www.gorgias.com/
• Klayvio: https://www.klaviyo.com/
• Judge Me: https://judge.me/

Mentioned in the episode:

• What percentage of businesses fail? https://clarifycapital.com/blog/what-percentage-of-businesses-fail
• Tidio: https://www.tidio.com/

Connect with Amanda:
www.gotomarket.studio
www.instagram.com/gotomarketstudio
www.linkedin.com/in/amandagoldfinehofman/

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Have a brand/shopping experience you want us to review? Send us a message at [e-mail]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com