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Fenty Beauty
Manage episode 418916711 series 3574967
Konten disediakan oleh James Marks and Jennifer Yates, James Marks, and Jennifer Yates. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh James Marks and Jennifer Yates, James Marks, and Jennifer Yates atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
James and Jennifer order refillable lipstick (and mascara for Jennifer) from Fenty Beauty to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their order's journey.
Research on Fenty Beauty included these sources:
- https://en.wikipedia.org/wiki/Fenty_Beauty
- https://440industries.com/fenty-beauty-history-case-study-rihannas-story/
- https://www.marketingsociety.com/think-piece/how-rihannas-fenty-beauty-delivered-beauty-all
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com
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