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Johnny Atmosphere & The Psychology Of Non-Alcoholic Drinking
Manage episode 399952389 series 3552843
Konten disediakan oleh N/ATION Beer. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh N/ATION Beer atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In our inaugural episode we sit down with Atmosphere Brewery's Jonathan Zimmerman, known in some circles as Johnny Atmosphere, who shares his founder story around why he decided to launch a 0.0% ABV N/A beer brand in partnership with a 400 year-old German brewery, and how a silver sequin jacket and hat have become the perfect accessories to making the category more approachable. He also shares his thoughts on the various types of consumers he meets at Atmosphere sampling events, and what influence the European approach to drinking culture might have on the U.S. as the space continues to evolve.
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