881: MASTERING the art of international (and regional) business growth w/ Gilles Vanpoucke

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Explore the world of international business expansion with the keen insights of entrepreneur Gilles Vanpoucke, who takes us through the triumphs and tribulations of growing a Belgian company on American soil. Gilles, with his treasure trove of experience from the banking, architecture, and design industries, unveils the key strategies and adaptations necessary for businesses hoping to thrive in varied markets. From the significance of local consumer needs to the strategic selection of corners of the market, this episode promises to arm you with the know-how to avoid common pitfalls and make your mark globally or regionally.
Navigating the American market requires finesse, and Gilles offers up his playbook on how to resonate with U.S. consumers through meticulous research and the harmonious blending of one's unique background with a strong local presence. As we dissect the importance of the 80% rule in product launches and the wisdom of aiming for the high-end sector, Gilles imparts the notion that authenticity and adaptation are not mutually exclusive but rather a powerful combination for successful business ventures.
Wrapping up our conversation, Gilles reflects on his growth as a Belgian-American entrepreneur and the supportive networks like Belgian-American chambers of commerce that help bridge transatlantic business.
ABOUT GILLES

Gilles Vanpoucke started his career in the banking industry in Belgium where he was born. He then pursued a career in the industry he likes most: Architecture and Design.

In 2010, he became Export Manager within Europe for a Belgian-based manufacturer of high end building material, Renson, and in 2012 he started their North American subsidiary from the ground up. This company grew to become a market leader in North America with a local production facility in Dallas, TX and a showroom in Manhattan, NY.

Learning from this experience he started GVP Global Advisor, a company that helps Belgian businesses start up in North America and vice versa.

Gilles is also an ambassador for BelCham and a Board Member of BelWest, both are Belgian-American Chambers of Commerce.

LINKS & RESOURCES

• Connect with Gilles on LinkedIn
• Visit Belwest’s Website
• Follow GVP Global Advisor on LinkedIn

Chapter

1. Growth Strategies in Business Expansion (00:00:00)

2. Entering the American Market (00:07:54)

3. Market Entry Strategies and Segmentation (00:18:10)

4. Adapting American Companies to European Markets (00:26:31)

5. Embracing Diversity and Entrepreneurship (00:34:01)

6. Powerful Entrepreneur Podcast Tribute (00:42:37)