Adapting to FCC Email Changes with Chris Drayer

What To Say Now

The FCC's recent announcement about email regulations is causing quite the stir. In this episode of Happy Grasshopper, we're tackling what these changes mean for your business and what steps you need to take. Email communication isn't going away, but we've got to get smarter about it.

I'm joined by Chris Drayer, CEO of Revaluate, to break down the FCC's new email regulations and what you need to do to comply. We discuss the importance of improving email deliverability and database organization, rather than just cutting down on emails. Chris explains why segmentation and sending the right content to the right audience is essential.

We also touch upon the potential financial penalties for non-compliance and what real estate professionals need to know to stay ahead of the curve.

Tune in to get actionable tips on engaging with your contacts and ensuring your email strategy is up to snuff.

Specifically, this episode highlights the following themes:

• Database cleanup and segmentation
• FCC email regulation impacts and compliance
• Strategies for effective email communication and engagement

Links from this episode:

• Get to know more about Chris Drayer: https://www.linkedin.com/in/chrisdrayer
• Learn more about Revaluate: https://revaluate.com
• Learn more about Happy Grasshopper: https://www.happygrasshopper.com
• Get more support videos and documents: https://support.happygrasshopper.com
• Get pricing for Happy Grasshopper: https://happygrasshopper.com/pricing

Happy Grasshopper helps real estate agents and brokerages grow sales and recruitment. To schedule a call and learn how we can help you, visit https://happygrasshopper.com/tour

Happy Grasshopper utilizes best practices to deliver emails, text messages, voicemail drops, and handwritten notes in order to help real estate professionals succeed and convert more leads to closings by building relationships through conversation.

Chapter

1. Introduction (00:00:00)

2. About Chris Drayer (00:00:54)

3. Social media discussions reveal varying regional experiences (00:05:40)

4. Google and Yahoo changed email authenticity rules (00:09:09)

5. Real estate success relies on relationships and conversations (00:11:39)

6. Google behavior, database examination, guiding member actions (00:16:20)

7. Buying leads can lead to negative impact (00:18:00)

8. Speed to lead essential; automation leads to redundancy (00:22:12)

9. Unwanted text led to annoyance and deletion (00:24:06)

10. FCC changes impact real estate professionals severely (00:28:16)

11. FCC changes 2024 published, awareness needed (00:31:04)

12. Agents take action after seeing competition sign (00:36:18)

13. Focus on certainty, goals, and database utilization (00:38:08)

14. Reconnect with past clients for potential leads (00:41:23)

15. Connect with Chris Drayer (00:43:06)