Cutting Through the Noise: Effective PR with Audie Chamberlain

What To Say Now

It's easy to get lost in the buzz of the real estate world, but effective public relations can set you apart.

In this episode, we break down how PR can help agents at every stage of their career. Whether you're just starting or already have a solid referral business, there's something here for you.

I'm joined by Audie Chamberlain, the brilliant mind behind Lion & Orb. Audie's been in the PR game for years, working with everyone from newbies in the real estate market to seasoned agents with massive referral businesses.

We talk about the power of personal introductions and referrals, the necessity of a solid online presence, and the importance of strong brand identity. We also delve into leveraging local news outlets, working with platforms like Google News, and the importance of community involvement for positive PR.

Listen to this episode to understand the impact of effective PR in the real estate industry. Don’t miss out on Audie’s invaluable insights!

Specifically, this episode highlights the following themes:

• The importance of investing in databases and predictive analytics
• The ongoing need for coaching and community support
• Practical tips for quick listings and leveraging buyer leads

Links from this episode:

• Connect with Audie Chamberlain: https://www.linkedin.com/in/audiechamberlain
• Learn more about Lion & Orb: https://www.lionandorb.com
• Follow Auide on Instagram: https://www.instagram.com/audie.chamberlain
• Read more about Audie Chamberlain on Inman: https://www.inman.com/people/audie-chamberlain
• Learn more about Happy Grasshopper: https://www.happygrasshopper.com
• Get more support videos and documents: https://support.happygrasshopper.com
• Get pricing for Happy Grasshopper: https://happygrasshopper.com/pricing

Happy Grasshopper helps real estate agents and brokerages grow sales and recruitment. To schedule a call and learn how we can help you, visit https://happygrasshopper.com/tour

Happy Grasshopper utilizes best practices to deliver emails, text messages, voicemail drops, and handwritten notes in order to help real estate professionals succeed and convert more leads to closings by building relationships through conversation.

Chapter

1. Introduction (00:00:00)

2. About Audie Chamberlain (00:01:23)

3. Importance of PR (00:03:52)

4. PR crisis (00:08:39)

5. Advising against discussing politics and religion online (00:10:38)

6. Real estate agent market strategies and referrals (00:16:25)

7. Creating urgency through strategic and effective PR (00:20:49)

8. PR needs attention, website must engage visitors (00:22:40)

9. Understanding market, celebrating milestones, communicating success effectively (00:25:50)

10. Utilize YouTube/Instagram videos to position as expert (00:29:54)

11. Building relationships through community-based marketing campaigns (00:31:16)

12. Effective PR draws national attention to LA brokerage (00:35:05)

13. Real estate agents need engagement and conversation (00:40:32)

14. Connect with Audie Chamberlain (00:42:12)