The Journey to the Hall of Fame with Jerri DeVard

What's Your Story?

Jerri DeVard, founder and CEO of the Black Executive CMO Alliance (BECA), shares her background and journey to the Advertising Hall of Fame in this podcast episode. Jerri highlights her experience as an example of the role HBCUs play in shaping top talent and industry leaders. She talks about her transition into the corporate world and the importance of finding her voice early in her career. She shares her experience moving into the C-Suite and how what she enjoyed most about it. Jerri also discusses the significance of being a leader who inspires and supports others, and she offers advice for those aspiring to be in the C-suite and on corporate boards. Jerri discusses the inspiration behind creating BECA and their future plans, including expanding internationally and launching programs for vice presidents. She reflects on being inducted into the American Advertising Federation Hall of Fame and the responsibility of using her recognition to uplift others.
You will learn:

• As a leader, remember that your team's family members know your name and you have a reputation but it's up to you what that reputation is known as.
• To be a board member, you have to be really good at what you do and be recognized for that outside of your organization.
• To be a Hall of Famer, it's not just about the work you did for yourself but also what you did for others.

You can follow Jerri's story at:
BlackExec.com / BECA IG / BECA LinkedIN / Jerri IG

Follow the pod:

• IG - https://www.instagram.com/podwhatsyourstory/
• TikTok - https://www.tiktok.com/@podwhatsyourstory
• Twitter - https://twitter.com/PodWhatsYourSto

Follow my story:

• Main site - https://www.mattestory.com/
• LinkedIn - https://www.linkedin.com/in/mattestory/
• IG - https://www.instagram.com/mattestory/
• TikTok - https://www.tiktok.com/@mattestory
• Twitter - https://twitter.com/mattestory