Metabolism | Energy | Sleep: The Midlife Trifecta with Lisa Walker

Wild + (finally fcking) Free: Real, Raw Stories of Metamorphosis, Growth and Evolution

S12E20 Metabolism, Sleep & Energy: The Midlife Trifecta with Lisa Walker

Lisa is Eir’s co-founder and resident left-brain thinker/big-picture planner. She crossed paths with Eir co-founder Kate working in marketing, and water-cooler chat became a friendship, glued together by their ability to find hilarity in (almost) every situation that comes with feeling constantly foggy/fatigued/frazzled and managing the mental load. The idea for Eir simmered in the background, but eventually the two decided to create a solution for the issues they—and all their friends—were silently battling with.

The knowledge she’s creating something transformative for women is what’s propelled Lisa through about 105875 false starts/mistakes/steep learning curves. Her passion lies in helping women feel normal again (because it’s possible!), and to add a feeling of lightness into every life stage (peri-menopause and menopause included).

I loved this chat with Lisa, such a beautiful conversation about life, grief, growth, values and good-ole-fashioned living your life purpose! We chatted about:

- the unexpected 2022 loss of Lisa's husband, and how Lisa made significant life changes as a result (despite the external "this is how you SHOULD grieve" messages she received)

- How the idea of Eir Women, a supplement brand Lisa co-founded with friend and ex-colleague Kate, evolved over time through COVID lockdown and how this has been the most brilliant thread for Lisa to anchor to while going through one of life's greatest challenges

- The journey from idea to research to market research to formulation which led Eir to be anchored by pillars of metabolism, energy and sleep, rather than the menopausal most-wanted list of hot flushes and night sweats usually bandied about as the most trying pain points of menopause

- Plans for the future including women's sexual health support, and how the breaking down of sexual health taboos has opened the door to real conversations about midlife sexual function

- Why Lisa and Kate have decided to allow Eir time to unfold and grow organically and just how important it is to them that women have a positive frame of this midlife transition, rather than be smacked in the face by fear-mongering menopause marketing

A gorgeous, heart-felt exchange, and what an honour to be able to share Lisa's story.

You can find Lisa and Eir Women online at www.eirwomen.com.au

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