Offline dengan aplikasi Player FM !
184. You Can Have It All with Allison Ellsworth (founder, Poppi) 🥂
Manage episode 415606106 series 3140622
“Opportunities are usually disguised as hard work, so most people don’t recognize them.” – Ann Landers
Can you imagine auditioning for Shark Tank while 9 months pregnant? 😲
Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi: a delicious, better-for-you soda made with clean ingredients – and one of the world’s fastest growing brands.
The dream began when Allison was in the corporate world, where long days on the road led to a variety of health issues. After discovering the benefits of apple cider vinegar, and experimenting with different recipes in her kitchen, Poppi was born.
From local farmers markets to a Shark Tank deal, then retailers nationwide, Poppi quickly became one of the fastest-growing beverages in the US.
Today, Poppi is the #1 selling soda on Amazon, with a viral TikTok account boasting 2 billion views. Their celebrity fans include Billie Eilish, Russell Westbrook, Jennifer Lopez, and many more.
I’ve been a big fan of Poppi since they first launched and they deserve all their success.
In this episode:
• How Allison went from struggling with her health to leading the expansion of one of the fastest growing brands in the world.
• The best mindset and business tips for any entrepreneur who wants to get to their next level.
• How Allison and her husband Stephen balance family as their careers skyrocket.
• What it’s like to successfully audition on Shark Tank while nine months pregnant.
Let’s WIN THE DAY with Allison Ellsworth!
_
🎬 Episode website (including 4K video version, full transcript, best quotes, etc.): https://jameswhitt.com/184-win-the-day-podcast-allison-ellsworth
_
Episode links:
🎯 Take the Win the Day Quiz and download your FREE personalized action plan
⚡ Poppi website
📷 Poppi Instagram
📷 Allison Ellsworth Instagram
🌎 Poppi Tiktok
🦈 poppi Shark Tank audition (when the company was called “Mother Beverage”)
🍏 Enroll in the Win the Day Accelerator
🎬 Subscribe the Win the Day YouTube channel
💚 Give Win the Day a 5-star rating on Apple Podcasts
🙏 Give Win the Day a 5-star rating on Spotify
_
Timemarkers:
0:16 Who is Allison Ellsworth
2:05 Interview starts
3:10 Success in life after being a C student
3:59 Cut negativity out of your life
6:01 Allison’s career in oil and gas
8:05 Where did Poppi soda come from
10:18 The emotional connection to what you consume
11:50 Selling Poppi at the farmers market (and going all-in on the dream)
14:33 From farmers markets to Whole Foods
16:48 How Poppi appeared on Shark Tank
18:09 Appearing on Shark Tank at 9 months pregnant
20:15 Partnering with Rohan Oza (aka The Brandfather)
22:06 Take the Win the Day quiz and download your action plan
22:57 Rebranding from Mother to Poppi
24:23 Why is Poppi called Poppi
25:20 The fastest growing beverage in history
26:49 Launching a business during covid
28:12 How Poppi become the bestselling soda on Amazon
30:15 Is Coca-Cola buying Poppi
31:00 International expansion
32:09 Best business lessons
33:07 Company culture at Poppi
34:36 How to keep the marriage strong with husband and co-founder Stephen Ellsworth
36:29 How to find balance with investors, kids, and individual aspirations
39:02 Poppi's social media strategy
42:01 How to go viral on social media (TikTok, Instagram, YouTube)
45:28 Affirmation
45:47 Rocket Round
_
Want to support the show?
1. Hit 'Follow'.
2. Leave a 5-star rating.
3. Share this episode with a friend.
This will help the podcast get discovered by more people so they can Win the Day, too.
Thank you for your support! It truly means a lot 💕
Onward and upward always...
#WinTheDay
PS — In case you missed it: Why the Modern World is Killing You — and What to do About It with Dr. Gabor Maté (physician): Ep 182
211 episode
Manage episode 415606106 series 3140622
“Opportunities are usually disguised as hard work, so most people don’t recognize them.” – Ann Landers
Can you imagine auditioning for Shark Tank while 9 months pregnant? 😲
Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi: a delicious, better-for-you soda made with clean ingredients – and one of the world’s fastest growing brands.
The dream began when Allison was in the corporate world, where long days on the road led to a variety of health issues. After discovering the benefits of apple cider vinegar, and experimenting with different recipes in her kitchen, Poppi was born.
From local farmers markets to a Shark Tank deal, then retailers nationwide, Poppi quickly became one of the fastest-growing beverages in the US.
Today, Poppi is the #1 selling soda on Amazon, with a viral TikTok account boasting 2 billion views. Their celebrity fans include Billie Eilish, Russell Westbrook, Jennifer Lopez, and many more.
I’ve been a big fan of Poppi since they first launched and they deserve all their success.
In this episode:
• How Allison went from struggling with her health to leading the expansion of one of the fastest growing brands in the world.
• The best mindset and business tips for any entrepreneur who wants to get to their next level.
• How Allison and her husband Stephen balance family as their careers skyrocket.
• What it’s like to successfully audition on Shark Tank while nine months pregnant.
Let’s WIN THE DAY with Allison Ellsworth!
_
🎬 Episode website (including 4K video version, full transcript, best quotes, etc.): https://jameswhitt.com/184-win-the-day-podcast-allison-ellsworth
_
Episode links:
🎯 Take the Win the Day Quiz and download your FREE personalized action plan
⚡ Poppi website
📷 Poppi Instagram
📷 Allison Ellsworth Instagram
🌎 Poppi Tiktok
🦈 poppi Shark Tank audition (when the company was called “Mother Beverage”)
🍏 Enroll in the Win the Day Accelerator
🎬 Subscribe the Win the Day YouTube channel
💚 Give Win the Day a 5-star rating on Apple Podcasts
🙏 Give Win the Day a 5-star rating on Spotify
_
Timemarkers:
0:16 Who is Allison Ellsworth
2:05 Interview starts
3:10 Success in life after being a C student
3:59 Cut negativity out of your life
6:01 Allison’s career in oil and gas
8:05 Where did Poppi soda come from
10:18 The emotional connection to what you consume
11:50 Selling Poppi at the farmers market (and going all-in on the dream)
14:33 From farmers markets to Whole Foods
16:48 How Poppi appeared on Shark Tank
18:09 Appearing on Shark Tank at 9 months pregnant
20:15 Partnering with Rohan Oza (aka The Brandfather)
22:06 Take the Win the Day quiz and download your action plan
22:57 Rebranding from Mother to Poppi
24:23 Why is Poppi called Poppi
25:20 The fastest growing beverage in history
26:49 Launching a business during covid
28:12 How Poppi become the bestselling soda on Amazon
30:15 Is Coca-Cola buying Poppi
31:00 International expansion
32:09 Best business lessons
33:07 Company culture at Poppi
34:36 How to keep the marriage strong with husband and co-founder Stephen Ellsworth
36:29 How to find balance with investors, kids, and individual aspirations
39:02 Poppi's social media strategy
42:01 How to go viral on social media (TikTok, Instagram, YouTube)
45:28 Affirmation
45:47 Rocket Round
_
Want to support the show?
1. Hit 'Follow'.
2. Leave a 5-star rating.
3. Share this episode with a friend.
This will help the podcast get discovered by more people so they can Win the Day, too.
Thank you for your support! It truly means a lot 💕
Onward and upward always...
#WinTheDay
PS — In case you missed it: Why the Modern World is Killing You — and What to do About It with Dr. Gabor Maté (physician): Ep 182
211 episode
Semua episode
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.