A Sponsored Wedding, Likeable Media & Empowering Women in Business with Carrie Kerpen

Women of Influence by SheSpeaks

In this episode, we sit down with Carrie Kerpen. An entrepreneur, author, and social media pioneer, Carrie joins us to discuss the landscape of connecting with audiences, the intricacies of building and selling a business, and the unique challenges and opportunities for women creators and social media.

Carrie shares her journey from co-founding Likeable Media with her husband, Dave Kerpen, to crafting innovative marketing strategies and sponsoring their wedding—a move that garnered massive media attention and laid the foundation for one of the first social media agencies. We'll discuss changes in social media and how these shifts led Carrie to focus on empowering women business owners.

Carrie will also discuss her book "The Whisper Way," which outlines seven essential tenets for making a business sellable, packaged in a unique fable format complete with actionable guidelines for overcoming business challenges.

Whether you're a content creator, business owner or navigating the current social media landscape, this episode has something for you. We discuss Carrie's goal to educate and empower women entrepreneurs, her strategies for future-proofing a business, and the emotional aspects of exiting a venture.

Links and Resources:
https://www.carriekerpen.com/

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Chapter

1. Empowering Women in Business Growth (00:00:00)

2. Navigating Social Media and Business Growth (00:11:36)

3. Empowering Women in Business Exit (00:21:13)

4. Entrepreneurial Growth and Transition (00:31:58)