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Transmitting Values through Generations w/ Alessia Antinori, Primum Familiae Vini
Manage episode 425146754 series 3248251
As the 26th generation family member to run Marchesi Antinori, Alessia Antinori, VP and Winemaker, knows the benefits of being a family-owned business, particularly around transmitting family values from generation to generation. These insights and values are shared as members of an elite group of family-owned wineries, the Primum Familae Vini. Alessia digs into the structure of the PFV, its purpose, and its activities to promote family businesses globally.
Detailed Show Notes:
Antinori Family - started in wine in 1385 as wine merchants in Florence and became a producer in the Chianti Classico region
- Alessia is part of the 26th generation, the 27th generation also in the company
- Father was part of the important 25th generation - in the 60s/70s changed towards a quality mindset vs. quantity focus for most of Italy, e.g., launched Tignanello (1st Super Tuscan)
- “Blending tradition and innovation”
- Family members are not obliged to join the company but grow up around the winery
Primum Familiae Vini (“PFV”)
- Founded in 1993 by Joseph Drouhin and Miguel Torres wineries
- Current members include Vega Sicilia, Pol Roger, Chateau Mouton
- 12 members, family-owned, old world (the exception was Opus One w/ Mondavis and Mouton Rothschild)
- When a family sells, a new winery is invited, often from a missing region (e.g., Jaboulet replaced by Beaucastel to keep a Rhone producer), look for high quality, shared values, and families get along (including children)
- Exchange one case of wine with each other every Christmas
Family businesses are important to:
- Transmit values from generation to generation (e.g., for Antinori - passion, integrity, obsession for quality)
- Can make decisions for future generations (long-term mindset)
Two committees in the PFV - marketing & technical
- Meet 3-4x / year virtually or in person
- Meet at least 2x/year (1 annual meeting - 2024 in Oregon hosted by Drouhins)
Annual Meeting
- Up to 100 people, several generations per family
- Business meetings, lunches, dinners
- Each year, a different family hosts an event and then becomes President of PFV for the following year
- Topics - technical (Torres often has good topics), issues in family businesses, sales, legal issues, future PFV planning
- Mostly, internal PFV presenters
Promotion/marketing events
- 2024 - after Oregon hosted a press tasting in Napa
- Usually, press, charity, or walk-around tastings
PFV Family Prize - “the most beautiful company of the year”
- Family-owned businesses, not only wine, must have 3 generations working in the business
- Receive financial and market support/cross-promotion
- 1st year was a Belgian violin company
- Given every two years
- Do an event together with the press to present the award
PFV is funded by an annual fee from members
Collector Cases
- Haute Couture case - 1 back vintage, iconic wine from each winery, only for charity, includes the PFV Passport, which is an invitation to visit each winery with lunch or dinner with a family member (many wineries closed to the public)
- Limited Edition case - 1 recent vintage wine for each winery can buy for €25k
Advice for other family wine businesses - be very passionate about the work, be curious and passionate
Get access to library episodes
Hosted on Acast. See acast.com/privacy for more information.
175 episode
Manage episode 425146754 series 3248251
As the 26th generation family member to run Marchesi Antinori, Alessia Antinori, VP and Winemaker, knows the benefits of being a family-owned business, particularly around transmitting family values from generation to generation. These insights and values are shared as members of an elite group of family-owned wineries, the Primum Familae Vini. Alessia digs into the structure of the PFV, its purpose, and its activities to promote family businesses globally.
Detailed Show Notes:
Antinori Family - started in wine in 1385 as wine merchants in Florence and became a producer in the Chianti Classico region
- Alessia is part of the 26th generation, the 27th generation also in the company
- Father was part of the important 25th generation - in the 60s/70s changed towards a quality mindset vs. quantity focus for most of Italy, e.g., launched Tignanello (1st Super Tuscan)
- “Blending tradition and innovation”
- Family members are not obliged to join the company but grow up around the winery
Primum Familiae Vini (“PFV”)
- Founded in 1993 by Joseph Drouhin and Miguel Torres wineries
- Current members include Vega Sicilia, Pol Roger, Chateau Mouton
- 12 members, family-owned, old world (the exception was Opus One w/ Mondavis and Mouton Rothschild)
- When a family sells, a new winery is invited, often from a missing region (e.g., Jaboulet replaced by Beaucastel to keep a Rhone producer), look for high quality, shared values, and families get along (including children)
- Exchange one case of wine with each other every Christmas
Family businesses are important to:
- Transmit values from generation to generation (e.g., for Antinori - passion, integrity, obsession for quality)
- Can make decisions for future generations (long-term mindset)
Two committees in the PFV - marketing & technical
- Meet 3-4x / year virtually or in person
- Meet at least 2x/year (1 annual meeting - 2024 in Oregon hosted by Drouhins)
Annual Meeting
- Up to 100 people, several generations per family
- Business meetings, lunches, dinners
- Each year, a different family hosts an event and then becomes President of PFV for the following year
- Topics - technical (Torres often has good topics), issues in family businesses, sales, legal issues, future PFV planning
- Mostly, internal PFV presenters
Promotion/marketing events
- 2024 - after Oregon hosted a press tasting in Napa
- Usually, press, charity, or walk-around tastings
PFV Family Prize - “the most beautiful company of the year”
- Family-owned businesses, not only wine, must have 3 generations working in the business
- Receive financial and market support/cross-promotion
- 1st year was a Belgian violin company
- Given every two years
- Do an event together with the press to present the award
PFV is funded by an annual fee from members
Collector Cases
- Haute Couture case - 1 back vintage, iconic wine from each winery, only for charity, includes the PFV Passport, which is an invitation to visit each winery with lunch or dinner with a family member (many wineries closed to the public)
- Limited Edition case - 1 recent vintage wine for each winery can buy for €25k
Advice for other family wine businesses - be very passionate about the work, be curious and passionate
Get access to library episodes
Hosted on Acast. See acast.com/privacy for more information.
175 episode
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